

If This Then That (IFTTT) is a low-cost automated content syndication and link building strategy – one that is poorly understood and underutilized by SEO companies. Once IFTTT is set up, every time you publish content from an IFTTT Applet that may include your blog, Instagram, Facebook and/or YouTube, it automatically posts that content to numerous high-authority sites where the Applet is connected. IFTTT includes the set up of accounts with the business’s profile information where all published content is syndicated. Each item of content also produces a unique SEO backlink that helps to boost the site’s ranking in Google. After a period of time with consistent publication of a few types of content, you can expect to generate 100’s to 1,000s of backlinks for free – all helping to boost your Google rankings without paying any costly monthly fees for link building to an SEO company.
The following Q&A will help you to understand IFTTT and determine if it is a good fit for your business.
Businesses, entrepreneurs, organizations and professionals who generate blog, social media and/or video content can receive a great benefit from IFTTT. This is because of content distribution to high authority sites and automated link building without paying costly monthly SEO fees. .
If you’re not producing a significant and consistent amount of blog, social media and/or YouTube content, there is no advantage to using IFTTT. In those cases, traditional SEO link building will be required to boost a site’s ranking in Google and other search engines.
IFTTT applets are recipes that automate an action from a specific event – like publishing a video, Facebook, Instagram, or blog post. Once IFTTT is set up, when an event occurs in a particular channel, it automatically triggers an action on the other channel to which it is connected. This means the content gets posted to social media and other high authority sites valued by Google.
Through IFTTT, your content from instagram, Facebook, YouTube and your blog can automatically post to your own accounts in WordPress, Tumblr, Reddit, Diigo, Weebly, Twitter, Blogger, Pinterest, bitly and Facebook – accounts that you own with your profile information and content that grows over time.
There are Applets for major types of content such as WordPress blogs, Facebook, Instagram, Pinterest, YouTube and others. Each Applet has its own unique recipe. The recipe for instagram automatically syndicates each Instagram post to WordPress, Tumblr, Reddit, Diigo, Weebly, Twitter, Blogger, Bitly and Facebook.
With an IFTTT bundle that includes blog, video, Facebook, Pinterest, and Instagram, content posted to the blog, YouTube and Instagram, will get syndicated and create backlinks to 24 high-authority sites. These are accounts that you currently own or are created for your business as part of the IFTTT setup. Most accounts include your unique profile information and syndicated content.
We have all visited a website or content at one time or another when we couldn’t leave the page fast enough. Content that is valuable to the intended market, informational, and not merely intended to promote a product or service is more likely to get and keep the interest of visitors. Content that is targeted, professional, engaging and optimized with relevant keywords is more likely to appear in search results where it can strengthen a company brand and produce sustainable growth.
IFTTT can be a great enhancement for SEO services that include keyword research, onsite SEO with optimization of content, geo-tagging, link silos, schema markup, sitemaps, analytics, and local directory listings. IFTTT can greatly reduce ongoing SEO management and link building costs provided there is ongoing generation of quality optimized content.
It is highly recommended that all of your content publications include a powerful and relevant call to action. This might be to like your Facebook page, subscribe to your YouTube channel, make an appointment, or receive an incentive gift for subscribing to a list. Always include a link to your website where the visitor can learn more about your business.
There is a vast difference in the quality of IFTTT services. Choose a digital marketing company with expertise in IFTTT for
Your free consultation session will be based on an analysis of your business needs, goals, and budget. We will show you how you can capture more of your market share and achieve sustainable growth.
Ruth established an immediate connection with me, and took the time to understand the purpose of my business. She guided me through the writing process, and graciously stepped in to help and explain things when I felt overwhelmed. My website is exactly what I envisioned, and so much more. No detail is too small, and…
Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system. They take a holistic marketing approach to creating websites, and taught me a lot about strategic web solutions.…
I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, I can think of no better choice in my opinion. Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results. I…
Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project…
Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project. Ruth’s design and development of Sports Market Builders website more than exceeded my expectations in…
I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content…
I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none. From font styles to…
Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business, translate that information to your web site…
Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile…
As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company WebPuzzleMaster. I have seen a lot of websites and none come close to the work done…
When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company WebPuzzleMaster, I knew I had made the right choice. Her planning alone helped me…
read more
I have worked with Ruth for over 10 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website to prove it.