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Full Service Hair Salon Project

Project Details

Hair Salon, Hair Extensions, and Hair Replacement Website Project

This project was a WordPress responsive website redeveloped for a full service hair salon in Cape Coral, Florida. The client had an old, outdated HTML website which had high domain authority because of its longevity and the URL contained the popular keyword “Fort Myers hair extensions.”

We were approached to build a professional, branded, content-rich responsive website for the domain that included all of the company’s salon services. The project included a strategic marketing plan for branding, logo design, web design and development, content development, video, SEO, social media, email marketing, and PPC advertising. Because of budgetary constraints, the client elected to exclude video, and most marketing and advertising.

Fortunately, the domain authority combined with a beautiful responsive design, and well-written and optimized content produced good results almost right away. Most inquiries were for hair extensions which were very profitable and allowed for the upsell of other products and services.

The company received wonderful comments about the website from customers and prospects which they shared with us. Through the content, the company was perceived to be trustworthy, ethical, and the best choice in hair salon and extension services. Essentially, the website answered all objections and closed the sale.  People who called or filled out the form were ready to book appointments.

The business continued to generate great profits and a significant ROI from the new website without investing in any marketing. That continued until they bought a franchise for hair replacement which didn’t perform well at all. Although they continue to offer hair replacement, the company’s focus remains hair extensions and salon services – two big winners!

Branding and Logo Design

Through a professional fully responsive website and messaging, we conveyed a trustworthy, ethical, and customer service driven company providing quality, affordable hair extensions and comprehensive hair salon services. The USP for selling top quality hair extensions at the best prices clearly set the company apart from hair extension competitors.

The logo concept was developed to feature long flowing hair that wrapped around the company name in the brand colors. We tied in Envy Salon location as the tag line to assure a connection between Fort Myers Hair Extensions and Envy Salon. The logo was created as vector and bitmap artwork for print, web, and desktop applications.

Responsive Web Design

Responsive WordPress web design for this project consisted of:

  • A customized responsive website design in the project brand colors developed in a high quality WordPress theme. This provided maximum flexibility for the design and layout of pages, posts, forms, pricing tables, galleries, and many other elements.
  • Responsively designed home page slider to showcase all major services.
  • Set up of an eCommerce shop page with hair care products that included variable product options, bundles, and addons. This was discontinued by the company due to difficulty in getting product deliveries in a timely manner.

Slider and Content Development

A mobile responsive slider using Revolution Slider Plugin was created for the home page in a full width layout to feature each of the five main services. Each slide was styled with artwork, messages and linked buttons with subtle animations to engage visitors and promote click through to landing pages.

Content development for this project included:

  • Professionally written website copy with engaging headlines and keyword optimized copy in all major pages.
  • Professionally created graphics and editing of royalty free artwork.
  • Video landing page designed for event registration with follow-up autoresponders.
  • Facebook ads to promote hair replacement event.

Custom Development

We custom designed and developed a specials section that was fully dynamic for unlimited modifications. Each special included a slider of images at the top with countdown timer, content with optional embedded video, the offer, and a downloadable coupon voucher.

Onsite SEO Services

SEO Services included keyword research with onsite SEO, set up of Google Analytics, and XML sitemap submitted to Google and Bing. Other SEO services declined by client.

Website Hosting & Maintenance

  • Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
  • All updates for WordPress, theme and plugins performed.
Jaimie Myers Testimonial
Jaimie Myers
D.C. Kerckhoff Company, Office Manager

Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!

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Jeff Bruce
Communications Chair, Former Naples Daily News Editor

Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.

David Windham Testimonial
David Windham
360 Medical Billing Solutions, VP

Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.

Julie Earnest, Life and Success Coach
Julie Earnest
Life and Success Coach

Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>

Norell Albanis, P.A., Estate Planning Attorney
Norell Albanis, P.A.
Estate Planning Attorney, Naples, FL

Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>

Seth Schiller, President, Design Naples
Seth Schillar
President, Design Naples, Inc.

I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results… More >>

Jeffrey Stevens, Sports Market Builders
Jeffrey Stevens
Sports Market Builders, President

Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project… More >>

Cynthia Crytzer
Cynthia Crytzer
Former Title Company Owner

I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>

John O'Brien
Boston General Contractor

Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>

Neil Koch
Neil Koch
Envy Hair Salon Co-Owner

When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company Webpuzzlemaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers… More >>

Jennifer Castriotta, Realtor, Leasing Agent
Jennifer Castriotta
Realtor, Leasing Agent
As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company Webpuzzlemaster… The design is beautiful, mobile friendly and so well organized… And after only a month or two, the site was ranking for many important keywords in Google …  More >>
Suzanne Totterdale, Wedding Officiant and Planner
Suzanne Totterdale
Wedding Officiant and Planner

I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.

Jodi Olszewski, Envy Hair Salon Owner
Jodi Olszewski
Envy Hair Salon Owner

Ruth has done a tremendous job helping us grow our business! She is extremely knowledgeable and efficient! Her strategies are mind blowing! Even without any marketing, we book appointments from our website every day.

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