Strategic Email Marketing
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Without Effective Follow Up, You are Handing Valuable Leads to Your Competition
Integration of a bulk email marketing system is critical for the success of any offline and online marketing. Let’s face it, if you’re out of sight, you’re out of mind to your customers. You might have the best products and services but if that doesn’t come across the radar screen for your ideal customers when it comes time to buy, they are likely to become the customers of your competitors who do stay in touch.
Strategic Email Marketing is one of the best ways for local businesses to increase leads and customers, retain existing customers and produce ongoing revenue with a substantial ROI.
Some bulk email carriers are better than others. We recommend 3rd party integrations that are mobile friendly, allow for importing existing lists, support segmenting lists and strategic offers. By tailoring your messages to segmented lists based on interests, email autoresponders provide you with an excellent opportunity to acquire new customers and generate more revenue by selling additional services to existing customers.
More advanced email marketing strategies allow you to further segment your lists to present offers to customers based on their previous purchases. As customers advance further into your marketing funnel, they become extremely valuable. Besides purchasing more expensive products and services, they become loyal customers for life who eagerly share their experiences as rave reviews in sites like Google, Facebook and Yelp.
Through Strategic Email Marketing Services you can:
- Strengthen your business brand.
- Achieve top of mind marketing.
- Drive leads and customers further into your marketing funnel.
- Present offers based on interests and past buying behavior.
- Present offers based on trends and newsworthy events.
- Promote live and webinar events.
- Increase sales through time limited special offers.
- Increase long term revenue and ROI.
- Increase referrals and viral sharing.
Our Strategic Email Marketing Services
- Strategic Email Marketing Consulting
- Email Marketing Set Up with Form Integration
- Professional Branded Template Design
- Integration of Email Form with Facebook
- List-Specific Autoresponder Folow Up Emails
- Segmented Targed Emails and Email Newsletters
- Email Campaign Tracking and Report
- Conversion Management
Email Marketing FAQs
What bulk email companies are best?
There are vast differences in bulk email companies. If you are just starting out or are open for a change, we recommend MailChimp as a low cost, mobile friendly, versatile and easy to use system. MailChimp is easily integrated into WordPress, other CMS software, Facebook and most popular shopping carts. MailChimp offers extensive analytical data and robust APIs that allow for simple and complex integrations including list segmentation and ecommerce. Easy design options in MailChimp make impressive newsletters, one time offers and autoresponders that enhance conversions.
Are autoresponders like newsletters?
Autoresponders are automated messages that are delivered in response to a trigger. When used for email marketing, a series of autoresponders are sent out on a schedule that is usually initiated when the visitor opts in to a list or completes a specific conversion such as buying a product. The messages are not tied to a time limited offer as they remain constant for everyone. Autoresponders can be a very effective strategy for branding, sales and marketing as they drive leads and customers further into your marketing funnel.
Autoresponders are not the same as eNewsletters or one-time email offers. These campaigns are also available tools within your bulk email account. They allow for time limited offers and are ideal promotional strategies for events and the launch of new products and services. They can also be used for customer loyalty incentives and rewards.
How do I change my bulk email company?
Before making a change, make sure the new company allows you to import an existing list without a double opt-in requirement. Otherwise you may lose a lot of subscribers who fail to click the link to join your new list. MailChimp is a bulk email provider who allows you to import an existing permission based list without a double opt-in.
When you are ready to proceed, export your existing list as a csv file with the appropriate fields that match your form fields. Then import this file into your new system. Once imported, this list will be available for all of your email marketing needs. You will also want make an opt-in form available on your site for new subscribers to this list.
What is an email marketing services company?
Email marketing gives you powerful access to your ideal leads and existing customers who will be eager to buy more from you. An email marketing services company will work with you to create an effective marketing funnel for lead generation, customer acquisition and customer retention. This is done through list building that allows you to automatically present the right offer to the right customer at precisely the right time. Ask us how our email marketing services company can help you with high converting automated strategies for list building, autoresponders and email campaigns that strengthen your brand as they prompt immediate action.
What to Expect from WebPuzzleMaster Strategic Email Marketing Services
WebPuzzleMaster is much more than an email marketing services company. Our full service web design, development, branding and marketing agency, identifies and implements high converting strategies of which email marketing is an important part. Our skills, experience and strategies help our clients by targeting their ideal customers, and generating quality leads who convert into loyal customers for life. Through effective branding, marketing, and advertising that works best in today’s mobile, video and social online environment, we help local businesses achieve marketing domination with sustainable growth. If you are looking for strategies that will put you in front of your competition, make you a leader in your market and maximize your ROI, contact us for a free consultation and proposal.