Life Coaching and Speaker eCommerce Project

Project Details

Life Coaching, Training, Speaking eCommerce Project

This project was a WordPress responsive website with a small eCommerce section developed for a certified life and success coach, trainer, and speaker in SW Florida. Although the client had her certification in Jack Canfield Success Principles and Law of Attraction and access to quality royalty free coaching courses with training and marketing materials, she had no digital online presence except Facebook, and no organized plan for marketing and growing her business. We began with consulting to determine her needs, goals, budget and to analyze her competition. Through in-depth guidance, we developed a strategic digital marketing plan beginning with her brand, color scheme, mission, purpose, target market, and services.

We also defined some digital products that she would produce and sell in her store. Because of her limited budget, we eliminated some recommended marketing and advertising which she felt she would do when the project was more profitable.


Through a professional fully responsive website and messaging, we conveyed a trustworthy, ethical company driven by a passion to help individuals and businesses through life coaching, success training and courses that may be live or virtual. The USP included Jack Canfield success principles certification and certified Law of Attraction practitioner.

Through consulting and strategic planning, we guided the client in defining her coaching, training, speaking content and digital product development to assure that all of her content and services were branded with her logo, brand colors, mission, and certification whenever possible. We created branded cover artwork for her Facebook, Twitter, and YouTube that was coordinated with her website graphic design.

Strategic Planning

This project required a great deal of strategic planning and consulting in light of the fact that it was essentially a new start up. Some competitor websites were exclusively provided by the client as examples of what we might include in the project. The client had already invested in a reasonably priced online program where she could access some excellent coaching courses that included marketing, registration, and follow-up automations. In fact, courses could be free or sold and promoted in social media with only a minimal set up required. We decided that once the website was built, we would integrate some of those events to build a following and use others to generate revenue.

Through consulting and strategic planning, we guided the client in defining her coaching, training, speaking content and digital product development. We formulated a call to action for each service that offered a free consultation.

A proposed navigation was presented and confirmed before we started web design and development. Meanwhile, the client was guided in providing content for various pages that established her credibility as a coach, trainer, and speaker, and included testimonials from some of her existing clients. We also consulted about content that would be used for free as an email opt-in incentive. The client was also guided in the preparation of content for digital products that were later sold in the store as eBooks.

Responsive Web Design

Responsive WordPress web design for this project consisted of:

  • A customized responsive website design in the project brand colors developed in a high quality WordPress theme. This provided maximum flexibility for the design and layout of pages, posts, forms, pricing tables, galleries, video landing pages, and many other elements.
  • Responsively designed home page slider to feature coaching and speaking services.
  • Development of a video landing page to promote a health product sold by the company. The strategy included a form to request a free coaching session when the visitor opted in to receive info about the product.
  • Set up of an eCommerce shop page with digital coaching eBooks.

Home Page Revolution Slider

A mobile responsive slider for the home page was created with versions for desktop, tablet, and phone. Each slide styled with artwork, messages and buttons to engage target market in mission, benefits, and promote click through actions to landing pages designed for lead conversions.

Onsite SEO Services

SEO Services included:

  • Keyword Research
  • Onsite SEO
  • XML sitemap submitted to Google and Bing
  • Monthly Google analytics, link building, and keyword ranking reports.
  • IFTTT for syndication of blog content to numerous social bookmarks, blogs, and social media sites.

Website Hosting & Maintenance

  • Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
  • All updates for WordPress, theme and plugins performed.
Jaimie Myers Testimonial
Jaimie Myers
D.C. Kerckhoff Company, Office Manager

Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!

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Jeff Bruce
Communications Chair, Former Naples Daily News Editor

Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.

David Windham Testimonial
David Windham
360 Medical Billing Solutions, VP

Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.

Julie Earnest, Life and Success Coach
Julie Earnest
Life and Success Coach

Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>

Norell Albanis, P.A., Estate Planning Attorney
Norell Albanis, P.A.
Estate Planning Attorney, Naples, FL

Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>

Seth Schiller, President, Design Naples
Seth Schillar
President, Design Naples, Inc.

I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results… More >>

Jeffrey Stevens, Sports Market Builders
Jeffrey Stevens
Sports Market Builders, President

Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project… More >>

Cynthia Crytzer
Cynthia Crytzer
Former Title Company Owner

I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>

John O'Brien
Boston General Contractor

Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>

Neil Koch
Neil Koch
Envy Hair Salon Co-Owner

When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company Webpuzzlemaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers… More >>

Jennifer Castriotta, Realtor, Leasing Agent
Jennifer Castriotta
Realtor, Leasing Agent
As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company Webpuzzlemaster… The design is beautiful, mobile friendly and so well organized… And after only a month or two, the site was ranking for many important keywords in Google …  More >>
Suzanne Totterdale, Wedding Officiant and Planner
Suzanne Totterdale
Wedding Officiant and Planner

I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.

Jodi Olszewski, Envy Hair Salon Owner
Jodi Olszewski
Envy Hair Salon Owner

Ruth has done a tremendous job helping us grow our business! She is extremely knowledgeable and efficient! Her strategies are mind blowing! Even without any marketing, we book appointments from our website every day.

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