Local Business Online Marketing

Local Business Online Marketing Success

What Local Businesses and Professionals Must Know About Online Marketing to Get and Stay Ahead of Their Competition

In this INFORMATION AGE where the internet is a superhighway, the ONLINE environment has become the main place where people search for all types of local products and services and make buying decisions.

Unfortunately, too many local businesses are being left behind because they do not have an effective brand and are not meeting Google’s algorithms for top rankings in search results. Many businesses have ineffective information online, citation errors, and limited, negative, and old reviews without responses. All of this is costing them business.

6 Important Factors for Local Business Online Marketing Success

  • A Mobile-Friendly High-Converting Website
  • Accurate information on 70+ local directories, map sites, social media sites, and apps used by 250 million users/daily
  • Powerful Content Across the Web
  • Positive Reviews on Google, Yelp, Facebook, and Top Industry-Specific Sites
  • Engaging your Market in Social Media
  • Top Search Engine Rankings
Search Engine Traffic
Are You Blowing Through a Marketing Budget without Results?

Here’s What Every Local Business Owner Must Know:

  • 90% of all searches are done on Google, making Google ranking extremely important.
  • A good mobile-friendly website rich in compelling content is vital but is only one piece of what is needed online.
  • There need to be accurate, enhanced listings for each location of the business and for each owner and/or a key employee within the company.
  • Google penalizes you for citation errors in name, address, phone number within 70+ local directories, map sites, social media sites, and local apps used by more than 250 million people daily.
  • Reviews in sites like Google, Yelp, and Facebook are essential for local businesses and those providing professional services within a local area.
  • Reviews that aren’t current have a low value to Google.
  • One negative review can cost a business 30 customers and the people they would recommend to their friends and family.
  • Google is looking for responses to reviews to validate authenticity and show that you care about your customers.
  • Video is the most important type of content with more than 5 billion views daily on YouTube. People much prefer to watch a video than to read.
  • SEO is extremely important for a local business website and will produce significant traffic if the site is ranked on page one of Google for the most important keywords.

Google’s Ranking Factors and What They Mean to You

With 90% of searches coming from Google, including a preference for high authority local directory and social media sites,  it makes sense to pay attention to Google’s algorithms that include:

  • Mobile-Friendly Website – site visitors have an optimum viewing experience from every device including desktop, laptop, tablets, and smartphones.
  • Relevance – a lot of relevant content tagged in a way search engines can read (Schema) everywhere across the web.
  • Distance – the relative distance of the searcher from the location of the business.
  • Prominence – mainly review and clear-data-signals (all data is accurate across the web on all sites, social networks, and directories)
  • Current reviews are given a higher search engine ranking
  • Responding to reviews is a measure of authenticity and used by Google for ranking.

Make Your Local Business Google Ready to Achieve Top Performance and Results

Whether you’re a local business, entrepreneur, attorney, healthcare provider, or eCommerce merchant, Webpuzzlemaster Digital Marketing Agency are experts in local business online marketing for extraordinary results. From strategic planning to pixel perfect responsive web design and more, our creative marketing skills transform your message and goals into powerful digital content that boosts your brand, leads, and revenues. Ask us how we can help you through digital marketing and advertising services that give your an edge in your market at a sizable return on investment.

Request a consultation so we can learn more about you and determine how we can help you to achieve your goals through our digital marketing services. Our consultations are free and available through phone and screen sharing. Contact us now by clicking the button below.
Other Strategic Marketing & Advertising Services

Responsive Web Design

Responsive website design and development with good content targets, engages, and provides an emotionally compelling, high converting user experience.

SEO and SEM Services

Our unique and effective local SEO strategies rapidly produce top Google ranking regardless of competition and may be performance based without any risk.

Video Marketing Services

Get in front of your hottest market on Google and YouTube through custom video production, Done For You explainer videos and YouTube video marketing.

PROFIT BOOSTING WP MULTIMEDIA GALLERY

Our proprietary Ultimate WP Multimedia Gallery is designed to boost business profits, social sharing, SEO backlinks, YouTube subscriptions, sales, and appointment setting.

POWERFUL WP SMS SOFTWARE

Our SMS WordPress plugin helps businesses to retain and acquire customers, and automate the strategic sending of discounts, coupons, special offers, and more.

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Discover how to dominate your market regardless of competition. Rank your site for important keywords on top of Google and YouTube for explosive profits without risk.

Hosting & Website Management
Hosting & website management services to safeguard your greatest business marketing asset.
Website Hosting and Management

What would it mean to your business if you have no support for hacking, blacklisting, spamming, poor speed, design problems, and other issues?

Ask about all-inclusive website management programs with web hosting, software updates, malware support, performance and design troubleshooting, and extra safeguards to prevent and resolve security and performance problems.

Featured Projects

Our portfolio of website design and development, branding, graphic design, internet marketing, and video projects spans decades where continual innovation was made to follow important trends and proven practices.

Jaimie Myers Testimonial
Jaimie Myers
D.C. Kerckhoff Company, Office Manager

Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!

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Jeff Bruce
Communications Chair, Former Naples Daily News Editor

Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.

David Windham Testimonial
David Windham
360 Medical Billing Solutions, VP

Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.

Julie Earnest, Life and Success Coach
Julie Earnest
Life and Success Coach

Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>

Norell Albanis, P.A., Estate Planning Attorney
Norell Albanis, P.A.
Estate Planning Attorney, Naples, FL

Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>

Seth Schiller, President, Design Naples
Seth Schillar
President, Design Naples, Inc.

I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results… More >>

Jeffrey Stevens, Sports Market Builders
Jeffrey Stevens
Sports Market Builders, President

Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project… More >>

Cynthia Crytzer
Cynthia Crytzer
Former Title Company Owner

I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>

john-obrien
John O'Brien
Boston General Contractor

Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>

Neil Koch
Neil Koch
Envy Hair Salon Co-Owner

When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company Webpuzzlemaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers… More >>

Jennifer Castriotta, Realtor, Leasing Agent
Jennifer Castriotta
Realtor, Leasing Agent
As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company Webpuzzlemaster… The design is beautiful, mobile friendly and so well organized… And after only a month or two, the site was ranking for many important keywords in Google …  More >>
Suzanne Totterdale, Wedding Officiant and Planner
Suzanne Totterdale
Wedding Officiant and Planner

I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.

Jodi Olszewski, Envy Hair Salon Owner
Jodi Olszewski
Envy Hair Salon Owner

Ruth has done a tremendous job helping us grow our business! She is extremely knowledgeable and efficient! Her strategies are mind blowing! Even without any marketing, we book appointments from our website every day.

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