Local Business Online Marketing Success
What Local Businesses and Professionals Must Know About Online Marketing to Get and Stay Ahead of Their Competition
In this INFORMATION AGE where the internet is a superhighway, the ONLINE environment has become the main place where people search for all types of local products and services and make buying decisions.
Unfortunately, too many local businesses are being left behind because they do not have an effective brand and are not meeting Google’s algorithms for top rankings in search results. Many businesses have ineffective information online, citation errors, and limited, negative, and old reviews without responses. All of this is costing them business.
6 Important Factors for Local Business Online Marketing Success
- A Mobile-Friendly High-Converting Website
- Accurate information on 70+ local directories, map sites, social media sites, and apps used by 250 million users/daily
- Powerful Content Across the Web
- Positive Reviews on Google, Yelp, Facebook, and Top Industry-Specific Sites
- Engaging your Market in Social Media
- Top Search Engine Rankings
Here’s What Every Local Business Owner Must Know:
- 90% of all searches are done on Google, making Google ranking extremely important.
- A good mobile-friendly website rich in compelling content is vital but is only one piece of what is needed online.
- There need to be accurate, enhanced listings for each location of the business and for each owner and/or a key employee within the company.
- Google penalizes you for citation errors in name, address, phone number within 70+ local directories, map sites, social media sites, and local apps used by more than 250 million people daily.
- Reviews in sites like Google, Yelp, and Facebook are essential for local businesses and those providing professional services within a local area.
- Reviews that aren’t current have a low value to Google.
- One negative review can cost a business 30 customers and the people they would recommend to their friends and family.
- Google is looking for responses to reviews to validate authenticity and show that you care about your customers.
- Video is the most important type of content with more than 5 billion views daily on YouTube. People much prefer to watch a video than to read.
- SEO is extremely important for a local business website and will produce significant traffic if the site is ranked on page one of Google for the most important keywords.
Google’s Ranking Factors and What They Mean to You
With 90% of searches coming from Google, including a preference for high authority local directory and social media sites, it makes sense to pay attention to Google’s algorithms that include:
- Mobile-Friendly Website – site visitors have an optimum viewing experience from every device including desktop, laptop, tablets, and smartphones.
- Relevance – a lot of relevant content tagged in a way search engines can read (Schema) everywhere across the web.
- Distance – the relative distance of the searcher from the location of the business.
- Prominence – mainly review and clear-data-signals (all data is accurate across the web on all sites, social networks, and directories)
- Current reviews are given a higher search engine ranking
- Responding to reviews is a measure of authenticity and used by Google for ranking.
Make Your Local Business Google Ready to Achieve Top Performance and Results
Whether you’re a local business, entrepreneur, attorney, healthcare provider, or eCommerce merchant, Webpuzzlemaster Digital Marketing Agency are experts in local business online marketing for extraordinary results. From strategic planning to pixel perfect responsive web design and more, our creative marketing skills transform your message and goals into powerful digital content that boosts your brand, leads, and revenues. Ask us how we can help you through digital marketing and advertising services that give your an edge in your market at a sizable return on investment.
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Get in front of your hottest market on Google and YouTube through custom video production, Done For You explainer videos and YouTube video marketing.
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