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SMS Software eCommerce and Affiliate Program

Project Details

SMS WordPress Plugin eCommerce Subscription Project

eZ SMS Blaster is a project developed and owned by Webpuzzlemaster Digital Marketing Agency as a low cost and robust solution for sending targeted bulk email to one or more lists with an option to send HTML coupons. The software idea originated from custom development that was done for our City Deals project. The plugin can be installed on any WordPress website and includes functionality for creating multiple lists, importing contacts, opt-in forms to acquire subscribers, scheduling SMS for strategic delivery, and deliverability reports.

A deluxe Package with coupon generator allows plugin customers to send unlimited HTML coupons with a powerful call to action such as click to call, click to buy, register for event, download report, and more.

Affordable SMS credits can be purchased through the software which when used strategically, can produce the greatest ROI with high profitability. It is also one of the best customer retention methods as well as a solution to acquire new customers. Low-cost subscriptions in three package levels include starting SMS credits and can be purchased with a monthly or discounted annual subscription.

SMS Project Plan

eZ SMS Blaster, a WordPress SMS plugin with advanced functionality, represented a long term project launched after extensive research, strategic planning, development, security, and testing. Detailed documents defined the plugins functionality, design, performance, and hosting requirements. Storage of encrypted data in a centralized data base was implemented to enhance security and reduce hacking incentives. Deliverability and accuracy of the system of credits where one credit was required for sending one message to a single subscriber, was confirmed through extensive testing. The project’s software, database, marketing eCommerce website, and SMS affiliate program were hosted on a high capacity, fully managed dedicated server.

Responsive eCommerce Website

We designed and developed a responsive eCommerce WordPress website to promote and sell eZ SMS Blaster. All of the following was included in this development:

  • Artwork for the header and footer that was used for a template design and applied for consistency in pages and posts.
  • A sales landing page with three purchase options in a responsive pricing table made features and benefits for each level clear and easy to select. We custom coded payment options to include monthly or discounted annual subscriptions via the Braintree payment gateway.
  • An engaging responsive animated slider for the home page was designed to provide an optimum viewing experience on desktops, tablets, and phones.
  • An informative free report on SMS marketing was available via download as an incentive for subscribing to our text marketing email list.
  • Our informative blog with unique post content, was created to educate visitors about SMS marketing and the advantages of the eZ SMS Blaster plugin over other WordPress SMS plugins.
  • Detailed terms and conditions and a privacy policy were legal documents created for the project.
  • An affiliate landing page targeted to those selling and/or developing WordPress websites, defined the benefits of the affiliate program including revenue projections reflecting residual income payouts over a period of years.

Affiliate Software and Program

An affiliate program targeted to WordPress developers and advertising agencies was created using iDevAffiliate software. This allowed us to leverage the sale of the plugin by other companies who were empowered with sales and promotional tools and vetted as affiliates. Our affiliate software included a secure user account for each affiliate. Upon login, affiliates could access promotional strategies, banners, social media artwork, and other ads designed to track their unique ID and credit them with traffic and sales conversions via their efforts.

Content Development

Content developed for this project included:

  • Branded artwork for onsite and offsite digital marketing and advertising.
  • Logo design
  • Post card designs for direct mail campaigns to businesses and potential affiliates
  • Video production for promotional purposes
  • Social media artwork for Instagram, Pinterest, and Facebook marketing
  • Blog content
  • IFTTT set up for content syndication and link building
  • Affiliate program set up

Marketing & Advertising

Project marketing and advertising included:

  • Onsite and offsite SEO
  • Blogging
  • Video marketing
  • IFTTT for syndication of blog, video, and social media content to numerous websites connected via IFTTT applets
  • Facebook advertising
  • Direct mail campaigns where postcards were designed and mailed to two separate groups: a targeted list of businesses in one campaign and potential affiliates in a separate campaign

Website Hosting & Maintenance

  • Hosting on fully managed dedicated Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
  • All updates for WordPress, theme and plugins performed.
Jaimie Myers Testimonial
Jaimie Myers
D.C. Kerckhoff Company, Office Manager

Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!

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Jeff Bruce
Communications Chair, Former Naples Daily News Editor

Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.

David Windham Testimonial
David Windham
360 Medical Billing Solutions, VP

Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.

Julie Earnest, Life and Success Coach
Julie Earnest
Life and Success Coach

Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>

Norell Albanis, P.A.
Estate Planning Attorney, Naples, FL

Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>

Seth Schiller, President, Design Naples
Seth Schillar
President, Design Naples, Inc.

I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results… More >>

Jeffrey Stevens, Sports Market Builders
Jeffrey Stevens
Sports Market Builders, President

Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project… More >>

Cynthia Crytzer
Cynthia Crytzer
Former Title Company Owner

I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>

John O'Brien
Boston General Contractor

Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>

Neil Koch
Neil Koch
Envy Hair Salon Co-Owner

When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company Webpuzzlemaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers… More >>

Jennifer Castriotta, Realtor, Leasing Agent
Jennifer Castriotta
Realtor, Leasing Agent

As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company Webpuzzlemaster… The design is beautiful, mobile friendly and so well organized… And after only a month or two, the site was ranking for many important keywords in Google …  More >>

Suzanne Totterdale, Wedding Officiant and Planner
Suzanne Totterdale
Wedding Officiant and Planner

I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.

Jodi Olszewski, Envy Hair Salon Owner
Jodi Olszewski
Envy Hair Salon Owner

Ruth has done a tremendous job helping us grow our business! She is extremely knowledgeable and efficient! Her strategies are mind blowing! Even without any marketing, we book appointments from our website every day.

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