Absentee Owner Automotive Services in SWFL Project
This project was a WordPress responsive website developed for a company providing absentee owner automotive and airport valet services in the SW Florida area where many affluent people from other areas have vacation properties. The client had almost no competition and a USP that clearly set him apart by including insurance that protected owners from liability when driving their car as well as providing other automotive convenience services. We provided branding, logo design, copywriting, and responsive web design services based on a strategic plan that we determined through an analysis of his business services, determining his USP, financial projections, and a competitor analysis.
Branding and Logo Design
Through a professional fully responsive website and messaging, we conveyed a trustworthy, ethical company driven by customer service for providing quality, dependable absentee owner automotive care and airport valet services in SW Florida. The USP included insurance protecting owners from liability when driving their car and reducing stress on vacationers due to auto repair and maintenance needs.
The logo concept was developed to feature an automobile in brand colors with company name and tag line encased. The logo was created as vector and bitmap artwork for print, web, and desktop applications.
Home Page Revolution Slider
This mobile responsive Revolution Slider for the home page was created with multiple full width responsive slides, each featuring services and benefits. Each slide was styled with artwork, messages and buttons to engage the target market in the mission and benefits, and to promote click through actions to landing pages designed for lead conversions.
Responsive Web Design
Responsive WordPress web design for this project consisted of:
- A customized responsive website design in the project brand colors developed in a high quality WordPress theme. This provided maximum flexibility for the design and layout of pages, posts, forms, galleries, and other elements.
- A responsively designed home page slider to showcase services and benefits.
Content development for this project included:
- Professionally written website copy with engaging headlines and keyword optimized copy in all major pages.
- Email opt-in pages with branded incentive discount coupon on confirmation page.
- Multiple blog posts written and formatted.
- Editing of royalty free artwork.
- Trifold brochure content, layout, and design coordinated with brand messaging and colors as a marketing leave behind.
- Double-sided business card design for company owner.
Due to the uniqueness of these automotive services, we did not find relevant keywords that were being searched to justify SEO. We did however setup Google Analytics and submitted an XML sitemap to Google and Bing. In addition to print media and a local Chamber membership, we recommended social media marketing and PPC advertising in Facebook and Google AdWords.
Website Hosting & Maintenance
- Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
- All updates for WordPress, theme and plugins performed.
Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!
Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.
Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.
Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>
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