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Absentee Automotive Services Project

Project Details

Absentee Owner Automotive Services in SWFL Project

This project was a WordPress responsive website developed for a company providing absentee owner automotive and airport valet services in the SW Florida area where many affluent people from other areas have vacation properties. The client had almost no competition and a USP that clearly set him apart by including insurance that protected owners from liability when driving their car as well as providing other automotive convenience services. We provided branding, logo design, copywriting, and responsive web design services based on a strategic plan that we determined through an analysis of his business services, determining his USP, financial projections, and a competitor analysis.

Branding and Logo Design

Through a professional fully responsive website and messaging, we conveyed a trustworthy, ethical company driven by customer service for providing quality, dependable absentee owner automotive care and airport valet services in SW Florida. The USP included insurance protecting owners from liability when driving their car and reducing stress on vacationers due to auto repair and maintenance needs.

The logo concept was developed to feature an automobile in brand colors with company name and tag line encased. The logo was created as vector and bitmap artwork for print, web, and desktop applications.

Home Page Revolution Slider

This mobile responsive Revolution Slider for the home page was created with multiple full width responsive slides, each featuring services and benefits. Each slide was styled with artwork, messages and buttons to engage the target market in the mission and benefits, and to promote click through actions to landing pages designed for lead conversions.

Responsive Web Design

Responsive WordPress web design for this project consisted of:

  • A customized responsive website design in the project brand colors developed in a high quality WordPress theme. This provided maximum flexibility for the design and layout of pages, posts, forms, galleries, and other elements.
  • A responsively designed home page slider to showcase services and benefits.

Content Development

Content development for this project included:

  • Professionally written website copy with engaging headlines and keyword optimized copy in all major pages.
  • Email opt-in pages with branded incentive discount coupon on confirmation page.
  • Multiple blog posts written and formatted.
  • Editing of royalty free artwork.
  • Trifold brochure content, layout, and design coordinated with brand messaging and colors as a marketing leave behind.
  • Double-sided business card design for company owner.


Due to the uniqueness of these automotive services, we did not find relevant keywords that were being searched to justify SEO. We did however setup Google Analytics and submitted an XML sitemap to Google and Bing. In addition to print media and a local Chamber membership, we recommended social media marketing and PPC advertising in Facebook and Google AdWords.

Website Hosting & Maintenance

  • Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
  • All updates for WordPress, theme and plugins performed.
Jaimie Myers Testimonial
Jaimie Myers
D.C. Kerckhoff Company, Office Manager

Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!

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Jeff Bruce
Communications Chair, Former Naples Daily News Editor

Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.

David Windham Testimonial
David Windham
360 Medical Billing Solutions, VP

Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.

Julie Earnest, Life and Success Coach
Julie Earnest
Life and Success Coach

Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>

Norell Albanis, P.A.
Estate Planning Attorney, Naples, FL

Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>

Seth Schiller, President, Design Naples
Seth Schillar
President, Design Naples, Inc.

I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results… More >>

Jeffrey Stevens, Sports Market Builders
Jeffrey Stevens
Sports Market Builders, President

Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project… More >>

Cynthia Crytzer
Cynthia Crytzer
Former Title Company Owner

I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>

John O'Brien
Boston General Contractor

Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>

Neil Koch
Neil Koch
Envy Hair Salon Co-Owner

When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company Webpuzzlemaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers… More >>

Jennifer Castriotta, Realtor, Leasing Agent
Jennifer Castriotta
Realtor, Leasing Agent

As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company Webpuzzlemaster… The design is beautiful, mobile friendly and so well organized… And after only a month or two, the site was ranking for many important keywords in Google …  More >>

Suzanne Totterdale, Wedding Officiant and Planner
Suzanne Totterdale
Wedding Officiant and Planner

I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.

Jodi Olszewski, Envy Hair Salon Owner
Jodi Olszewski
Envy Hair Salon Owner

Ruth has done a tremendous job helping us grow our business! She is extremely knowledgeable and efficient! Her strategies are mind blowing! Even without any marketing, we book appointments from our website every day.

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