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Art Poetry eCommerce Website

Project Details

Book and Art Poetry eCommerce Website

Visions in Verse, an original collection by Ruth Kuttler, poet, author, graphic artist, includes a poetry book, personalized art poetry collection, and eCommerce website with associated social media and email marketing. The project is managed by Webpuzzlemaster.

A custom branded design and eCommerce shop provides an exquisite presentation for products, many of which can be personalized with photos, names, and dates for special occasion and general gift giving. Unique popover email opt-in forms are included strategically on selected pages for building a general newsletter list and promoting special offers.

Project Plan

Visions in Verse includes a poetry book, art poetry collection, and eCommerce website with associated social media and email marketing. The project is owned by Ruth Kuttler with development and marketing managed through WebPuzzleMaster.

A custom branded design and eCommerce shop provides an exquisite presentation for products, many of which can be personalized with photos, names, and dates for special occasion and general gift giving. Unique popover email opt-in forms are included strategically on selected pages for building a general newsletter list and promoting special offers.

eCommerce Website with Slider

A website design with custom artwork in the project brand colors was used in a responsive WordPress theme for this eCommerce project.  We created a template for the header and footer that was applied to all pages. We also created a custom template for the WooCommerce store to accommodate multiple variations in price associated with product type, size, and addons. Extensive CSS was done for assuring an effective mobile display for products in the store.

A mobile responsive Revolution Slider for the home page was created with a variety of slide formats for desktop, laptop, tablet and phones. Each slide was styled with artwork, messages and buttons to engage the target market and promote click through actions to product pages.

Graphic Design & Branding

The Visions in Verse logo and all art poems are original works of art and creative writing by Ruth Kuttler. The web design was created to provide a harmonizing, branded and mobile friendly user experience.

Content Development

Content for this project consisted of:

  • Professional written copy for pages, blog posts, social media profiles, social media posts, and fields and messaging for forms and autoresponders.
  • Inquiry web forms with conditional logic stylized for desktop and mobile devices.
    Product template for displaying products in a consistent layout and design.
  • Graphic design to prepare logo in a variety of styles and formats for website, mobile devices and social media profiles.
  • Custom graphics designed for newsletter.
  • Cover images designed for social media profiles.
  • Images prepared for monthly contests promotions and prizes.

Onsite SEO Services

Project includes ongoing marketing and SEO:

  • Onsite and offsite keyword optimization with local tags in images and hashtags where appropriate.
  • Page and post content included meta tags, cross linking and keyword rich permalinks.
  • XML sitemap submitted to Google and Bing
  • YouTube channel and video optimization.
  • Sharing post content in project’s social media sites.
  • Social bookmarking and link building.
  • Google Analytics custom reports.
  • Custom keyword tracking reports.

Website Hosting & Maintenance

  • Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
  • All updates for WordPress, theme and plugins performed.
  • Site evaluation and troubleshooting for performance issues if identified.
  • Content updates as needed.
Jaimie Myers Testimonial
Jaimie Myers
D.C. Kerckhoff Company, Office Manager

Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!

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Jeff Bruce
Communications Chair, Former Naples Daily News Editor

Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.

David Windham Testimonial
David Windham
360 Medical Billing Solutions, VP

Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.

Julie Earnest, Life and Success Coach
Julie Earnest
Life and Success Coach

Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>

Norell Albanis, P.A., Estate Planning Attorney
Norell Albanis, P.A.
Estate Planning Attorney, Naples, FL

Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>

Seth Schiller, President, Design Naples
Seth Schillar
President, Design Naples, Inc.

I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results… More >>

Jeffrey Stevens, Sports Market Builders
Jeffrey Stevens
Sports Market Builders, President

Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project… More >>

Cynthia Crytzer
Cynthia Crytzer
Former Title Company Owner

I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>

John O'Brien
Boston General Contractor

Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>

Neil Koch
Neil Koch
Envy Hair Salon Co-Owner

When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company Webpuzzlemaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers… More >>

Jennifer Castriotta, Realtor, Leasing Agent
Jennifer Castriotta
Realtor, Leasing Agent
As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company Webpuzzlemaster… The design is beautiful, mobile friendly and so well organized… And after only a month or two, the site was ranking for many important keywords in Google …  More >>
Suzanne Totterdale, Wedding Officiant and Planner
Suzanne Totterdale
Wedding Officiant and Planner

I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.

Jodi Olszewski, Envy Hair Salon Owner
Jodi Olszewski
Envy Hair Salon Owner

Ruth has done a tremendous job helping us grow our business! She is extremely knowledgeable and efficient! Her strategies are mind blowing! Even without any marketing, we book appointments from our website every day.

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