Professional Copywriting that Targets, Engages, and Converts into Leads & Customers
Does the copywriting on your website, blog, brochure and other sales and marketing print media help or sabotage your image, brand and success? Effective copywriting requires a skillful balance between the right message, writing style, layout and SEO. That’s what you can count on from Webpuzzlemaster Digital Marketing Agency – everything from website content to email marketing campaigns, social media marketing content, ad copy, video scripts, presentations, and documents for education and training.
COPYWRITING THAT ENGAGES AND CONVERTS ONLINE
The importance of well-written keyword optimized copy, formatted and designed to provide an engaging and meaningful customer experience, cannot be overstated. You can have the best product with the greatest benefits but that does not assure your online success.
Your online content must be crafted for your market with the right keywords to make it available in search results. Even more important, when people click on content (which may be a web page, blog post, video, press release or social media post), it must immediately draw them in and hold their attention (hook them). This is a very tall order and is every bit as important as the product or service you provide. That is where a company skilled in professional copywriting, layout and design, SEO, and strategic marketing planning becomes extremely important for your local business success.
YOU HAVE SECONDS TO CAPTURE THE VISITOR’S ATTENTION
Whether for website content writing or for offline use, your copywriting should interrupt, engage, educate and convert your prospects into leads and customers. In most cases, you have only seconds to provide a hook that engages your reader and motivates them to take action from your web page, social media post, advertising or direct mail piece. Effective copywriting will do all of this:
- Have a clear message on each marketing piece or page with a single conversion goal.
- Compel your reader/visitor to want to learn more.
- Target and engage your ideal customer.
- Include important content on top with benefits or consequences of not taking action.
- Set yourself apart from your competition.
- Include powerful testimonials or examples as well as facts.
- Include a writing style and content based on where it will be viewed.
- Include heading font styles to assure a consistent and engaging display of content.
- Be grammatically correct and free of spelling errors.
- Be easy to read and visually appealing.
- Includes prominent call-to-action elements for ordering, buying or requesting a quote.
- Provide a no risk offer.
- Provide incentives to take immediate action.
Ask these 3 Questions before hiring a copywriter for your website:
- Who will be entering and formatting the content (copy, images, video, testimonials)? Usually this is not the writer or the SEO company.
- Will the copywriter work with the SEO company to make sure the keywords and keyword density is correct? (Probably this is not going to happen either).
- Will your developer be entering and formatting the content? Will that company make sure that content displays in the right order on mobile devices?
Copywriting for the Web
Copywriting for the web is different from all other forms of print media. It is critical to integrate researched keywords in the correct density that bring and keep the right market on the site. Copy for formatted content such as titles, sub-headings, captions, FAQs, call to action messaging, and general page content must be combined with appropriate keywords for SEO.
Unfortunately most professional copywriters do not have SEO expertise. This leaves the optimization up to the SEO company who are not skilled in writing effective copy. The result can be keyword integration that diminishes readability and negatively impacts the message in the content.
Our Copywriting Services
- Website Content
- Blog Posts
- Press Releases
- White Papers
- Email Newsletters and Autoresponders
- Free Reports
- PowerPoint Presentations
- Video Scripts
- Social Media Content
How We Can Help You with Professional Copywriting Services
Whether you’re a local business, entrepreneur, attorney, healthcare provider, or eCommerce merchant, Webpuzzlemaster Digital Marketing Agency are experts in professional copywriting for extraordinary business branding, website development, marketing and advertising results.
Copy that we create is an important part of a branding, marketing, and advertising strategy. Our skills, experience and digital content development services help our clients target their ideal customers and generate high quality leads and customers. If you are looking for professional copywriting services that will put you in front of your competition, make you a leader in your market and maximize your ROI, contact us for a free consultation and proposal.
We build brands that engage, connect, excite, set you apart from competitors, and convert into leads and customers with sustainable profitability.
Logo & Graphic Design
Our logo and graphic design creatives for websites, social media, sales, and presentation needs incorporate your brand concept, company vision and goals.
Video produced for promotion, branding, information, or training can help you advertise your business and convert traffic into quality leads and customers.
Hosting & website management services to safeguard your greatest business marketing asset.
What would it mean to your business if you have no support for hacking, blacklisting, spamming, poor speed, design problems, and other issues?
Ask about all-inclusive website management programs with web hosting, software updates, malware support, performance and design troubleshooting, and extra safeguards to prevent and resolve security and performance problems.
Our portfolio of website design and development, branding, graphic design, internet marketing, and video projects spans decades where continual innovation was made to follow important trends and proven practices.
Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!
Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.
Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.
Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>
Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>
I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results… More >>
Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project… More >>
I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>
Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>
When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company Webpuzzlemaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers… More >>
I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.
Ruth has done a tremendous job helping us grow our business! She is extremely knowledgeable and efficient! Her strategies are mind blowing! Even without any marketing, we book appointments from our website every day.