Project Details
Services Performed for National Medical Billing Company Specializing in Emergency and Urgent Care
This project included a WordPress responsive website redevelopment for a specialty medical billing company in Oklahoma providing services throughout the U.S. The site’s purpose is to produce leads for emergency medicine and urgent care medical billing.
The project included web design and development, content writing and formatting, video production, online SEO, IFTTT for backlinks and content syndication, email automations, and profiles for social media sites including Facebook, Twitter, LinkedIn, Google and YouTube. A revolution slider on the home page features the company’s USP with a focus on their target market, services, and benefits.
Responsive Web Design & Slider
Responsive WordPress web design for this project consisted of a customized responsive website design in the project brand colors developed in a high-quality WordPress theme. This provided maximum flexibility for the design and layout of pages, posts, forms, and other elements.
A mobile responsive Revolution Slider for the home page was created with slide formats for desktop, laptop, tablet and phones. Each slide was styled with artwork, messages, and buttons to engage the target market in the mission and benefits and to promote click-through actions to landing pages for lead conversions.
Email Automations
Five emails were written and formatted as an incentive gift for opting in to the company newsletter. A branded newsletter header and template were created for sending automations via MailChimp triggered by newsletter signups.
Content Development
Content development for this project consisted of:
- Professional written copy for pages, blog posts and all messaging for forms and autoresponders.
- Professionally created graphics and editing of royalty free artwork.
- Customized job board that email applicant resumes to HR department.
- Overview video for home page about the company and their medical billing services.
Video Production Services
Video production and marketing services included two videos:
- An animated company overview was created with custom artwork, scripting, professional audio, captions, and music to rapidly engage the target market in the mission and benefits.
- A company corporate video was created with custom artwork, royalty-free video footage, audio, captions, and background music.
- Vdeos included a custom logo reveal intro and outro with a call to action for each video.
- For many years, the video ranked in top positions for many emergency and urgent care medical billing keywords.
Onsite and Ongoing SEO Services
SEO Services included:
- Keyword Research
- Onsite and ongoing SEO for 3 months
- XML sitemap submitted to Google and Bing
- Monthly link building
- Monthly Google analytics, link building, and keyword ranking reports.
- IFTTT for syndication of blog content to numerous social bookmarks, blogs, and social media sites.
Website Hosting & Maintenance
- Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
- All updates for WordPress, theme and plugins performed.
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