Responsive Web Design for Your Most Valuable Marketing Asset
Responsive web design is a crucial aspect of modern web development that focuses on delivering an optimal user experience (UX) and user interface (UI) across various devices and screen sizes. This adaptability contributes to an interactive experience that keeps users engaged and more likely to take action.
Your website receives traffic from search engines, social media, YouTube, reviews, apps, and local directories. The website is where conversions occur – list building, lead generation, event registrations, and sales.
If the site does not provide a good user experience with first-rate responsive web design, visitors are likely to leave the site rapidly and never return.
WHY WEB DESIGN MATTERS
Have you ever experienced a bad feeling when you walked into a room or a store? Successful retailers know the value of harmonizing, easy, logical arrangement of merchandise with signage in spacious isles for an optimum customer experience and ROI.
The same principles of good design are true for a website where the user experience on TVs, desktops, tablets and phones is even more important. After all, a simple click can determine whether the visitor stays or leaves the site, never to return. The right organization of content, space between elements, colors, graphics, media files, headlines, and font styles can achieve a powerful connection with the user’s subconscious mind – one where they are more likely to become engaged and convert into a lead or customer.
Without a mobile friendly responsive web design, all of your traditional advertising and online marketing from SEO to PPC and Social Media will be less effective. Responsive website design provides an optimum viewing and interactive experience for all users including web TV, desktop, laptop, tablet, and smartphone.
Why Choose an Expert Responsive Web Design Company?
Online success is highly dependent on the user experience across all devices, browsers and screen resolutions. When it comes to web design and development for your business or organization, responsive website design must immediately hook the visitor on a web TV, Â desktop, laptop, tablet, and smartphone. A good responsive design that optimally adjusts the display for devices is more likely to target, engage, and provide an emotionally compelling, high-converting user experience.
RESPONSIVE WEB DESIGN FOR RESULTS
The 3 most important factors in a good responsive website design are adjustment, organization, and content quality.
- ADJUSTMENT: This refers to the display of content in all devices including mobile horizontal and vertical orientations. How does the content adjust to the device? Are there appropriate font sizes, line height for text wrapping, and spacing around content elements? Are there big spaces where content is poorly balanced? Are some content areas overlapping others, or are some only available by scrolling to the right?
- ORGANIZATION: View the organization of content in all devices and views. Is the content arranged to display in the correct order that is logical for the user’s experience on all devices? Is the most important content above the fold before scrolling? Does the content conclude with a no risk call to action and incentives to act without delay?
- QUALITY: View the quality of content. Is it free of spelling and grammatical errors? Is it engaging, interesting and compelling? Is long content presented in a format that minimizes excessive scrolling? Do colors coordinate well with the logo and industry? Do font sizes and styles enhance the design and readability of text content?
Obviously, the best web design in the world does not make up for a lack of relevant optimized quality content in the form of headlines, copywriting, video, images, media, and a powerful call to action on every page.
MOST WEBSITE DEVELOPERS ARE NOT SKILLED DESIGNERS
The difference in quality between one responsive web design company and another cannot be overstated. Most BTB and BTC customers are on their phone a majority of the time. Some exclusively use their phone to browse the internet and make buying decisions. When a website design does not display properly on a phone or tablet, it may leave the visitor feeling frustrated and distrustful of the merchant. Often a negative user experience is their reason for leaving the site.
Besides assuring good site speed and performance, a quality responsive web design company will make adjustments in fonts, spacing around elements, font and image sizes, and home page sliders, and may even provide device-specific content to enhance the user’s experience. Before choosing a responsive web design company, evaluate the quality of their responsive web design by analyzing projects in their company portfolio concerning adjustment, organization, and quality of content.
WHY CHOOSE A RESPONSIVE WORDPRESS WEBSITE
One of the main CMS platforms for responsive web design is WordPress. Starting as a blog, WordPress evolved to be one of the most popular and powerful tools for website development. WordPress incorporates software that boosts Google rankings. Web projects from customized WordPress themes can be developed in a much shorter time and at a significantly lower cost than through custom website development.
Unlike template builder sites like Shopify, Wix, and GoDaddy, WordPress provides the ultimate in flexibility for functionality and customization. You also own your website and can move it to another server if you choose. Extraordinary advances in responsive WordPress theme development make customized themes an ideal choice for most business and eCommerce websites.
WHY CHOOSE US FOR YOUR RESPONSIVE WEB DESIGN
Whether you are a local business, entrepreneur, attorney, healthcare provider, or eCommerce merchant, we have digital marketing and web design skills and strategies to help your business succeed. From pixel perfect responsive web design in WordPress to eCommerce websites, custom web development, mobile apps, APIs, web hooks and many other digital marketing and CRM integrations, our creative web design and development skills and strategies are designed to boost your brand, leads, efficiency, and revenues.
Our proprietary custom WordPress multimedia gallery and bulk WordPress SMS software with coupon generator are designed to boost business profits with a sizable return on investment.
Request a consultation so we can learn more about you and determine how we can help you to achieve your goals through our digital marketing services. Our consultations are free and available through phone and screen sharing. Contact us now by clicking the button below.
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Our portfolio of website design and development, branding, graphic design, internet marketing, and video projects spans decades where continual innovation was made to follow important trends and proven practices.
