Estate Planning Attorney Website Project
This project was a WordPress responsive website developed for an estate planning attorney in Southwest Florida. Previously, the client was leasing a WordPress website at exorbitant monthly rates from a company specializing in attorney marketing services. The existing site content was poorly written, disorganized, and confusing. There were numerous unnecessary links that added to the confusion. It was almost impossible to tell that the site was for estate planning, wills, and trust services and that services were primarily for families and those with special needs children. Content failed to establish a USP for target market, experience, quality, and benefits – everything needed to capture and convert ideal clients and set this attorney apart from her competition.
Our detailed website analysis revealed these problems that we disclosed to the attorney. A consultation followed which validated our assessment and revealed other problems that were impacting her ROI and lead generation results.
We proposed a strategic plan for significantly reducing costs while creating a professional, engaging, branded website to solve these issues and generate high quality leads. Instead of leasing, the client would have full ownership of her website. Our proposed plan included branding, design, content, navigation, and lead generation strategies. It also included recommendations for marketing and advertising.
Using the client’s logo and brand colors, we created a customized responsive website design using a quality responsive WordPress theme. An emotionally compelling image of a family with young children on the water conveyed the mission, purpose, and geographic location of services. Learn more about this project below.
Responsive Website Design
Responsive WordPress web design for this project consisted of a customized responsive website design in the project brand colors developed in a high quality WordPress theme. This provided maximum flexibility for the design and layout of pages, posts, forms, and other elements.
Home Page Revolution Slider
A mobile responsive slider using Revolution Slider Plugin was created for the home page in a full width layout. Each of 4 slides was styled with artwork, messages and buttons to make the target market, mission, purpose and benefits clear and engaging. Each slide included a button link to an appropriate landing page designed for lead conversions.
Content development for this project consisted of:
- Writing engaging and relevant headlines.
- Editing copy provided by attorney.
- Creating a mobile responsive comparison chart to visually show why this estate planning attorney was the best choice.
- Creating professional branded graphics for achieving a consistent look and feel in report covers, event promotions, and video artwork.
- Creating a simple promotional video for a Children’s Emergency Planning Workshop and a video landing page for the attorney’s workshop event.
Onsite SEO Services
Based on keyword research, we integrated keywords into page content and named pages with permalinks to give the site more ranking potential. We were unable to import the blog from the previous site because of intellectual property constraints. Instead, we copied, edited, and formatted all allowable content.
We implemented usual onsite SEO to include H tags, meta tags for pages and posts, geo tags, XML site map, interlinking, and optimized page content. The client refused recommended advertising and marketing services including ongoing SEO which limited our results.
We integrated forms via an API from Lawmatics CRM. This affordable client intake software was selected by the client for lead generation inquiries, automating the intake process, event registrations, and newsletter subscriptions. Our task was to integrate their API on various pages to enable data collection and autoresponder functionality for specific applications.
Website Hosting & Maintenance
- Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
- All updates for WordPress, theme and plugins performed.
Ruth and her team at Webpuzzlemaster made us a spectacular website at DC Kerckhoff Company. The representation of our product on our new website has exceeded our imaginations. Thank you so much Ruth!
Webpuzzlemaster designed and manages our website. The company has created a stunning platform that is continually updated and is very responsive to changes we wish to make. Couldn’t be happier.
Working with Webpuzzlemaster has been an overall very fulfilling experience. The team is always there to provide answers, and support whenever needed.
Ruth established an immediate connection with me, and took the time to understand the purpose of my business… My website is exactly what I envisioned, and so much more… More >>
Prior to working with Webpuzzlemaster, my website was poorly organized, overly wordy, and not optimized for search engine results. Webpuzzlemaster created a beautiful website that functions well on all devices and communicates seamlessly with my CMR system… More >>
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I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none… More >>
Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business … More >>
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I have worked with Ruth for over 15 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website that has gotten me lots of business over the years.
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