Video Production and Video Marketing for Clicks and Calls

If you’ve been following our posts, you probably understand why video is a must if you want to be in front of your hottest market – people on their phones searching for all types of products and services in your local area.

When the visitor’s search comes up, optimized YouTube videos are the ones that display on top of search results. Why is that? Because Google owns YouTube and that’s where they give their priority.

Video is also what gets the attention of searchers even when the video is further down on the page. That is because instead of boring text, a little thumbnail of the video appears along with the title and excerpt – this is eye catching and exactly what the searcher will click.

When a video about your type of products or services is optimized with the right keywords and comes up on page one of search results, do you want it to be you or your competitor who is getting the clicks and views?

Here are 10 Important Facts About Video for Marketing

1. There is an exploding video trend. Latest statistics (January 2017) show 5 BILLION YouTube video views each day – up from 1 BILLION in 2013.
2. Google ranks YouTube video before any other type of content.
3. You have only seconds to make an impact with your video.
4. Short video that match the search term query, keep the visitor engaged and include an effective call to action is essential.
5. High converting video commercials can be produced at an affordable cost and result in a very high ROI.Videos that convert well include spokesperson overviews, testimonials and FAQs.
6. Common types of production include webcam/mobile camera footage, live footage, animation, whiteboard animation or a combination.Video marketing can get your video ranked to the 1st page of Google and YouTube in addition to many other video sharing sites.
7. Video can make all of your advertising more effective when combined with mobile friendly video landing pages.
8. Effective videos are the best marketing strategy for increasing your brand, reputation, revenues, leads and clients.
9. Without video, it is next to impossible to connect with your hottest market. Essentially you are off their radar – out of sight and out of mind.
10. Without video, you will fall behind your competitors who are using video to market themselves and their business.

Perhaps you’re starting to see some good reasons to have video about your business like:

1. Videos will make me stand out from my competition and get the attention of my target audience.
2. Videos will increase my credibility and professionalism and brand me as an expert.
3. Videos are the best way for me to quickly and effectively communicate an important message to my prospects and clients.
4. Professional quality video that are ranked in top positions will increase my ROI and bottom line profits.

What will you do next?

What is one new customer worth to you? How about their hundreds of friends, family and contacts in social media that they love to share information with? Are you blowing through an advertising budget without a return on investment because of weak and ineffective content? Maybe your landing page is not mobile friendly.

Cutting corners when it comes to your marketing is like throwing money away – it seldom produces a return on investment. An investment in video production and marketing that ranks your video on top of Google search results will pay for itself over and over.

Whether you are doing PPC advertising with video, building subscribers in a YouTube channel or just adding powerful video to your website, video production and marketing is one of your best and lowest cost marketing investments – a strategy that can put you way out in front of your competitors where you grow your brand, revenues and dominate your marketplace.