Professional Copywriting that Targets, Engages, and Converts into Leads & Customers
Does the copywriting on your website, blog, brochure and other sales and marketing print media help or sabotage your image, brand and success? Effective copywriting requires a skillful balance between the right message, writing style, layout and SEO. That’s what you can count on from Webpuzzlemaster Digital Marketing Agency – everything from website content to email marketing campaigns, social media marketing content, ad copy, video scripts, presentations, and documents for education and training.
COPYWRITING THAT ENGAGES AND CONVERTS ONLINE
The importance of well-written keyword optimized copy, formatted and designed to provide an engaging and meaningful customer experience, cannot be overstated. You can have the best product with the greatest benefits but that does not assure your online success.
Your online content must be crafted for your market with the right keywords to make it available in search results. Even more important, when people click on content (which may be a web page, blog post, video, press release or social media post), it must immediately draw them in and hold their attention (hook them). This is a very tall order and is every bit as important as the product or service you provide. That is where a company skilled in professional copywriting, layout and design, SEO, and strategic marketing planning becomes extremely important for your local business success.
YOU HAVE SECONDS TO CAPTURE THE VISITOR’S ATTENTION
Whether for website content writing or for offline use, your copywriting should interrupt, engage, educate and convert your prospects into leads and customers. In most cases, you have only seconds to provide a hook that engages your reader and motivates them to take action from your web page, social media post, advertising or direct mail piece. Effective copywriting will do all of this:
- Have a clear message on each marketing piece or page with a single conversion goal.
- Compel your reader/visitor to want to learn more.
- Target and engage your ideal customer.
- Include important content on top with benefits or consequences of not taking action.
- Set yourself apart from your competition.
- Include powerful testimonials or examples as well as facts.
- Include a writing style and content based on where it will be viewed.
- Include heading font styles to assure a consistent and engaging display of content.
- Be grammatically correct and free of spelling errors.
- Be easy to read and visually appealing.
- Includes prominent call-to-action elements for ordering, buying or requesting a quote.
- Provide a no risk offer.
- Provide incentives to take immediate action.
Ask these 3 Questions before hiring a copywriter for your website:
- Who will be entering and formatting the content (copy, images, video, testimonials)? Usually this is not the writer or the SEO company.
- Will the copywriter work with the SEO company to make sure the keywords and keyword density is correct? (Probably this is not going to happen either).
- Will your developer be entering and formatting the content? Will that company make sure that content displays in the right order on mobile devices?
Having one company provide copywriting, web design and development, and SEO services means you are more likely to avoid these problems and get a much better result.
Copywriting for the Web
Copywriting for the web is different from all other forms of print media. Integration of researched keywords in the correct density is critical for bringing and keeping the right market on the site.
Copy for formatted content such as titles, sub-headings, captions, FAQs, call-to-action messaging, and general page content must be combined with appropriate keywords for SEO.
Unfortunately, most professional copywriters do not have SEO expertise. This leaves the optimization up to the SEO company who are not skilled in writing effective copy. The result can be keyword integration that diminishes readability and negatively impacts the message in the content.
Our Copywriting Services
- Website Content
- Blog Posts
- Press Releases
- White Papers
- Email Newsletters and Autoresponders
- eBooks
- Free Reports
- PowerPoint Presentations
- Video Scripts
- Social Media Content
How We Can Help You with Professional Copywriting Services
Whether you’re a local business, entrepreneur, attorney, healthcare provider, or eCommerce merchant, Webpuzzlemaster Digital Marketing Agency is an expert in professional copywriting for extraordinary business branding, website development, marketing, and advertising results.
The copy that we create is an important part of a branding, marketing, and advertising strategy. Our skills, experience, and digital content development services help our clients target their ideal customers and generate high-quality leads and customers. If you are looking for professional copywriting services that will put you in front of your competition, make you a leader in your market, and maximize your ROI, contact us for a free consultation and proposal.
Request a consultation so we can learn more about you and determine how we can help you to achieve your goals through our digital marketing services. Our consultations are free and available through phone and screen sharing. Contact us now by clicking the button below.
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Our portfolio of website design and development, branding, graphic design, internet marketing, and video projects spans decades where continual innovation was made to follow important trends and proven practices.
