The era of mobile marketing has paved an opportunity for entrepreneurs to reach record growth through responsive web design.
What does this mean to business owners and entrepreneurs who want to maximize profits? It means that to not pay attention to this exploding trend, is to literally leave money on the table and walk away from a substantial market of potential customers who prefer to access the internet, browse and shop from their mobile devices and share information with their social networks.
Mobile Friendly Designs for Capturing Leads and Customers
Mobile users are engaged by designs that make it easy to view content and take action. Responsive WordPress website and blogs and responsive WordPress eCommerce websites allow visitors to see all of the website contents and auto adjusts the display to fit their desktop, laptop, tablet or smartphone. Unlike mobile conversions that restrict the amount and type of content available for the user, responsive design does not omit any content but adjusts the formatting to display properly for whatever device is being viewed. The following example shows how the same site is viewed in a desktop or lap, tablets and on a smartphone.
Responsive Website Design and Facebook
Many websites developed from WordPress responsive customized themes provide an optimal browsing, shopping and sharing experience for Facebook users. Themes that are designed for Facebook may be easily embedded from a secure server – Facebook’s new requirement as of October of 2011. An entire site can become an effective fan page that targets a totally separate market of customers that are Facebook junkies. This is the precise market that is likely to share your powerful message and create a viral response.
Choosing a Website Design and Development Company
Making your website match the trends of our times for mobile marketing and Facebook are strategies that can put you way out in front on your competition. Many website design and development companies are lagging behind in acquiring these skills and techniques. It is important to work with website professionals that are knowledgeable and experienced in responsive design, mobile marketing and social media marketing, especially Facebook and Twitter.
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