Custom and low-cost short video engage your ideal target market, converting viewers into high-quality leads and customers. People have a short attention span when it comes to online content. You have only seconds to draw them in, keep them watching and getting them to take action. Promotional videos should be 30 – 60 seconds in length.

Animated explainer videos can increase conversions by 30%. Quality explainer videos with an effective script, engaging animation, and use of professional voice-overs, background music, and intros and outros with a call to action convey trust, answer objections, and prompt immediate action.

Videos produced to match specific queries in keyword searches within a geographic area have the highest probability of producing a click or a call. That may mean an overview about your company and what sets you apart from competitors. It might be one or more testimonial videos where customers talk about their satisfaction and results from your services. One of the highest converting types of video are FAQs – common questions that customers ask in your business and industry.