This project was a WordPress responsive website redeveloped for a specialty medical billing company in Oklahoma. The project included responsive web design and development, video production, online SEO, all content writing and formatting, and profiles for social media sites including Facebook, Twitter, LinkedIn, Google and YouTube. The site produces leads for emergency medicine and urgent care medical billing.
The website was developed and customized from a WordPress responsive theme. Some of the special features included:
- Navigation with stylized sub-menus in categories display in a desktop with a mobile menu for tablets and phones.
- Mobile friendly design for optimum display in all devices and screen resolutions.
- Custom service pages including text formatted with headlines, bullets, toggles, conversion incentives include testimonials, and an inquiry form.
- Mobile friendly form styling.
- Blog with index page that display a photo, excerpt and a link to view details. Initial posts written for project. Details were formatted as landing pages with text content, a call to action form, related posts and the ability to comment.
- A sharing tool was installed to allow for effective social media sharing from any page or post.
Mobile responsive Revolution Slider for home page created with a variety of slide formats for desktop, laptop, tablet and phones. Each slide styled with artwork, messages and buttons to engage target market in mission, benefits, and promote click through actions to landing pages designed for lead conversions.
Content development for this project consisted of:
- Professional written copy for pages, blog posts and all messaging for forms and autoresponders.
- Professionally created graphics and editing of royalty free artwork.
- Customized job board that email applicant resumes to HR department.
- Overview video for home page about the company and their medical billing services.
Blog content is added monthly to:
- Provide information on trending topics related to medical billing services.
- Provide information for patients to facilitate better reimbursement for emergency and urgent care clients.
- Keyword optimized educational information to add value to site and improve ranking in search engines.
SEO Services included:
- Keyword research and competitor analysis.
- Onsite keyword optimization in website and blog.
- Page and post content included meta tags, cross linking and keyword rich permalinks.
- XML sitemap submitted to Google and Bing
- Google Analytics code integrated in site.
- IFTTT profile to syndicate blog content to approximately 35 social bookmarks, blog, local directory, and social media sites.
- Ongoing SEO for external link building and keyword ranking.
- Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
- All updates for WordPress, theme and plugins performed.
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