This is a scalable city deal, event and contest site developed and owned by WebPuzzleMaster. CityDealsNetworkFL.com is an innovative high tech and mobile friendly site for Southwest Florida designed to generate leads and customers, enhance branding and reputation, and substantially increase market share for local businesses and organizations who become members of the site. Through advanced technology, tools and strategies, participating members can effectively reach and convert a rapidly growing volume of local leads at an affordable cost. Along with ongoing marketing and advertising by CityDealsNetworkFL.com (CDN), powerful applications allow members to manage their own deals, products for sale, events, and coupons and promote them through easy systems that integrate with the site’s targeted email and SMS opt-in lists. The site includes a broad range of categories including auto, boat, rv; health, fitness, beauty; home and real estate; hospitality, professionals, pets and entertainment.
Over a three year period, the CityDealsNetworkFL.com website was produced through the efforts of myself as the strategist, designer, and content developer in cooperation with 3 skilled PHP programmers and a front end developer. The result is a dynamic project in which business members and partner organizations can login and easily create and manage a powerful presence based on their member package. Customers buying products can also login, view and manage their orders, leave reviews and communicate with merchants. An automated banner ad module allows merchants to manage their banner ads on the site. Besides choosing banner display in specific categories and positions, merchants can pay, get statistics and receive reminders for payment renewal when banners are about to expire.
Recently, WebPuzzleMaster joined forces with Sports Market Builders (SMB) to collaborate in a unique marketing approach for the project. Through this strategic alliance, participating schools and nonprofits will derive ongoing revenue from partnerships with local businesses who become their sponsors on the CityDealsNetworkFL.com site. This partner sponsor model will create a stronger and more financially secure local community that can support programs to help schools, students, and families.
A professional logo prepared from vector artwork with consistent colors was used in a variety of formats on the website, in email autoresponders and in social media. A city scape photo was prepared in Photoshop with blended options and filters as a branded background used in multiple places in the project. Custom banner ads were designed to promote opt-in email list conversions for deals in specific categories.
This is a responsive website development project where all content on front and back end adjusts automatically to provide desktop, laptop, tablet and phone users an optimum mobile friendly experience.
- Navigation with stylized sub-menus in categories display in a desktop with a mobile menu for tablets and phones.
- Mobile friendly form styling.
- All front end and back end content for customers, business members and partner members displays in a mobile friendly view. Front end content includes all pages, categorized deal post pages, partner post pages, events, marketplace products, featured member content, and blog posts.
- All backend content for customers, business members and partner members displays in a mobile friendly view. Back end content for customers allows for account and product order management. Back end content for business members allows for management of account info and all content for deal page, bio page, events, coupons, products to sell, blog post submissions, email blasts and bulk sms text messaging. Back end content for partner members allows for management of account info and all content for partner page, bio page, events, coupons, products to sell, email blasts and bulk sms text messaging.
This site was planned as a prototype to be scalable for producing large numbers of city sites with identical features and functionality.
APIs for Multiple Site Use
Some development was created to accommodate current and future projects. In these cases, specific data fields within a city site is made available through an API. This is the case with top page images for deal pages, bio pages and events. Webinar forms from the main site send data through an API to an event site in a subfolder of the root domain that is designed for all city site webinars.
Custom plugins and software were developed to support a variety of marketing, sales and promotional activities.
Deal and Partner Page Custom Plugins
- Dynamic deal and partner pages display in category specific paginated index page with thumbnail, title, teaser text and read more link.
- Dynamic deal page details within specific categories display with template driven content managed by business members.
- Dynamic partner pages under fundraising category display with template driven content managed by member schools or nonprofits.
- Each member creates a unique username that becomes a static permalink for their deal or partner page. They can modify the contents on their page but the URL will never change. The system automatically creates a branded QR code that when scanned, produces the deal or partner page.
- Autoresponders for deal and partner pages is incorporated.
Live and Webinar Event Custom Plugins
All events are available from the main site in the calendar and within custom post types created for events. More details about events include:
- Dynamic live and webinar events display on index page with thumbnail image, title, date and time, teaser text and read more link.
- Events can be filtered for live and webinar with more advanced filters for consumer, business, school and nonprofit.
- Dynamic event details display with template driven content managed by member and include registration form with list building and autoresponder functionality..
- Advanced webinar software displays event promotional information with countdown timer and registration form. Registrations produce a thank you page where event can be added to a calendar.
- Registrants for live and webinar events are rewarded with a gift (coupon created in system by member) for sharing in Facebook, Twitter, or Google.
- Events display on home page and on all pages in a sidebar calendar.
- Events can be edited, rescheduled, cloned or deleted.
- Full autoresponder functionality is integrated with events.
Marketplace Custom Plugin
- A marketplace displays member and fundraiser products for sale within categories.
- The main marketplace place includes a rotating slider on the top that randomly features product deals. Each slide is linked to product details where it can be purchased.
- Products can be simple products or include variations with or without a price difference.
- Products include a large image, pricing info, description, terms and conditions, add to cart button and related products.
- Products can be edited or cloned and modified as needed.
- Merchants can view revenue and orders, communicate with customers, get reports and pay themselves.
- Autoresponders for merchants and customers is incorporated.
Coupon Generator Software
Business and Partner members can use the site’s coupon generator to easily create mobile responsive downloadable coupons that can be redeemed per the member’s requirements. More about coupons:
- Placeholder fields provide examples. Entered data automatically replaces the placeholder info and displays in real time in the coupon generator image.
- 5 color combinations can be selected.
- There are no limits to the numbers of coupons that a member can create.
- Coupons can be used on deal and partner pages and can be used as rewards for sharing events in social media. Coupons can be sent easily through the site’s email blast template and bulk SMS text message system.
- Coupon fields include title, tagline, offer, image (from library), price, expiration date, and terms and conditions.
- Coupons can be edited, viewed, downloaded or deleted.
Email Blast Template
Business members and partners can easily access the site’s email blast template generator and schedule mobile friendly email blasts to selected opt-in lists. Emails are sent using the site’s Mailchimp account. More about email blasts:
- Site visitors have multiple options to opt in and get deals, events and contest info by email in a wide range of categories.
- Subscription requires a double opt-in to comply with state and national laws.
- Members can view subscriber numbers in each of the site’s lists and select the list they wish to use.
- Members specify the date and time for their email blast.
- The template is branded to CityDealsNetworkFL.com with dynamic fields for the member’s logo, title, description, image or coupon, social media links and contact information.
- Email blasts can be viewed, cloned and edited.
Bulk SMS Text Messaging
The site’s bulk SMS system sends text messages through a trustworthy 3rd party international SMS company. A custom API sends data to be delivered through the SMS system at a scheduled date and time. More about SMS:
- Site visitors have multiple options to opt in and get deals, events and contest info by SMS in a wide range of categories.
- Visitors must agree to terms and conditions for SMS to comply with national laws.
- Members can view subscriber numbers in each of the site’s SMS lists and select the list they wish to use.
- Members specify the date and time for their SMS delivery.
- As the text message is entered in the field, the system counts and limits the number of characters.
- Members can easily attach a coupon to their SMS.
Two custom sliders were created with the following functionality:
- Home page slider is designed to attract subscribers for category specific email opt-in lists. Each slide includes a large image with title and link to a page for list building purposes.
- Featured deal slider is designed to feature deal pages for Gold business members. It includes the member’s current deal image and title, and links to the member’s deal page. This slider displays on thank you pages received by subscribers when they opt-in to the site’s email lists.
Content for this project consisted of:
- Professionally written copy for pages, terms and conditions, email system, social media profiles and posts, and all messaging for forms and autoresponders.
- Copy and layout of promotional flyer for project
- Copy and layout of business cards
- Professionally created graphics and editing of royalty free artwork.
- Video production and editing.
Ongoing marketing and SEO:
- Onsite and offsite keyword optimization with local tags in images and hashtags where appropriate.
- Integration of keywords on static pages.
- Tag fields in admin for internal search functionality.
- Google and Bing XML sitemap
- YouTube channel and video optimization.
- Sharing post content in project’s social media sites.
- Joining appropriate communities and sharing content.
- Social bookmarking and link building.
- Google Analytics custom reports.
- Custom keyword tracking reports.
- Project hosted on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
- All updates managed by development team.
- Site evaluation and troubleshooting for performance issues if identified.
- Content updates as needed.
I highly recommend Ruth Kuttler and her company WebPuzzleMaster. Ruth has a command of web development and marketing, I can think of no better choice in my opinion. Besides innovation, she is a brilliant strategist and writer. She knows how to build mobile friendly sites that are beautiful, easy to navigate and get results. I have seen her use social media, email, SMS and viral sharing strategies to engage a market and keep them coming back. Ruth’s attention to detail and genuine interest in our success is truly what sets her company apart. It is why I will always use her company.Seth Schiller
President, Design Naples Inc.
Having decades of experience with successful fundraising for schools and nonprofits, I was immediately impressed with Ruth Kuttler’s knowledge, skills and visionary thinking. She readily understood my mission and purpose and knew exactly what was needed to develop my project. Ruth’s design and development of Sports Market Builders website more than exceeded my expectations in strategy, layout, graphics, and content. Our synergistic ideas led to a partnership arrangement where my sports marketing concepts solved a major problem on a scalable city site she was developing to support local business growth. I have rarely met an individual with Ruth’s talents – she is highly creative, intuitive and trustworthy. Any local business would derive a great benefit from her services and her company WebPuzzleMaster.Jeffrey Stevens
I have known and worked with Ruth Kuttler for 20 years and have found her dedication to her craft and clients exceptional. The user friendly websites she builds are truly works of art – merging beautiful art and eye-catching graphics with powerful content. Ruth’s attention to detail is second to none. From font styles to paragraph spacing and graphic placement, everything must be in its proper place to produce the expected results. Creating websites that produce new customers and leads is a constantly evolving process – what used to work just last year doesn’t today and Ruth keeps up on the ever changing practices to drive traffic to a site and keep that traffic on the site. One of Ruth’s qualities I most love is her visionary thinking. After listening to the client’s needs, she takes the time to explain what will work for them, always thinking outside the box and taking advantage of the most advanced technology available. If you’re looking for a website to boost your presence in the market, you won’t be disappointed with Ruth’s efforts – she always exceeds the expectations of her clientsCindy Crytzer
Ruth transformed my average looking web site into a “modern web site Picasso!” I receive compliments from almost everyone who visits my site exclaiming how informative it is and the lay out is so easy to navigate. The extra mile that Ruth will go to understand your business, translate that information to your web site then to create a eye catching informative theme is the secret to her success and my beautiful web site! Hire WebPuzzleMaster!John O’Brien
Roofing Siding Window Contractor
I have worked with Ruth for over 10 years she is the best. I wouldn’t trust anyone else to take care of my website. She is devoted to detail and really cares about her clients. I can honestly say she has never let me down and I have a beautiful website to prove it.Suzanne Totterdale, Wedding Officiant and Planner
When it came time to redevelop my business website, I knew I needed to find a company that would make it easy and do a great job fast. When I choose Ruth Kuttler and her company WebPuzzleMaster, I knew I had made the right choice. Her planning alone helped me to get clear on profit centers that were best for my future growth. The design with a focus on mobile friendliness was incredible. She set up great profiles for all my social media which is helping me to connect with my market. I’m convinced that the organization and website content she wrote, edited and formatted is the reason I am coming up on page 1 and 2 for my best keywords after the site was live for only 1 month. And the traffic is converting into leads and customers! I’ve already made my investment back. My clients rave about the site, telling me how easy and informative it is – plus they love the design and all the before and after pictures. This is a web development company I highly recommend and will continue to do business with in the years to come.Neil Koch
Fort Myers Hair Extensions Co-Owner
As the property manager and listing agent for a commercial building, I was so impressed with the website and marketing for the property that was done by Ruth Kuttler and her company WebPuzzleMaster. I have seen a lot of websites and none come close to the work done by this company. The design is beautiful, mobile friendly and so well organized. There was very little that the owner and I had to do during website development – besides an incredible design, she managed to get all the right content and it was exactly what we needed. This is where I send prospective tenants for information. And after only a month or two, the site was ranking for many important keywords in Google, Yahoo and Bing. Ruth’s ongoing management is helping us to fill this building with the kind of tenants that will add value to the property and each other. I highly recommend Ruth.Jennifer Castriotta
Commercial Leasing Agent