Project Plan
This turnkey project was developed for a new startup company providing a range of services for financial coaching and planning, insurance and investments for individuals, families and businesses. The content was organized by type of service and stage of life requirements for individuals and families. Most of the services were to be provided by a network of financial professionals who were aligned with the owner. Besides a custom design and website development from a sophisticated responsive WordPress theme, the project included strategic planning based on the client’s mission and goals, extensive research, all content writing and formatting for pages and posts, integration of artwork, a blog, a custom digital free report as an incentive for email list opt-ins, and a form to provide a free consultation with gift.
Responsive Website Design
The website was developed and customized from a WordPress responsive theme. Some of the special features included:
- Mobile friendly design for optimum display in all devices and screen resolutions.
- Content fully researched from valid and reliable sources.
- Page content formatted with headlines, bullets, toggles, and call to action buttons and forms.
- Keyword research and integration of keywords and meta tags in page and post content.
- Blog with index page that display a photo, excerpt and a link to view details.
- A researched, written, and formatted 9-page free report with cover artwork as an opt-in newsletter subscription incentive.
- Sharing tools on all pages and posts.
Revolution Home Page Slider
Mobile responsive slider created with four captioned animated slides in a mobile friendly format. Each slide styled with artwork, messages and buttons to showcase services, engage visitors and promote click through actions to a landing page designed for conversions to leads and customers.
SEO Services
Onsite SEO services included:
- Keyword research.
- Onsite keyword optimization in website and blog.
- Page and post content included meta tags, cross linking and keyword rich permalinks.
- XML sitemap submitted to Google and Bing
- Google Analytics code integrated in site.
Website Hosting & Maintenance
- Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
- All updates for WordPress, theme and plugins performed.
- Site evaluation and troubleshooting for performance issues if identified.