Project Plan
Visions in Verse includes a poetry book, art poetry collection, and eCommerce website with associated social media and email marketing. The project is owned by Ruth Kuttler with development and marketing managed through WebPuzzleMaster.
A custom branded design and eCommerce shop provides an exquisite presentation for products, many of which can be personalized with photos, names, and dates for special occasion and general gift giving. Unique popover email opt-in forms are included strategically on selected pages for building a general newsletter list and promoting special offers.
Graphic Design and Branding
The Visions in Verse logo and all art poems are original works of art and creative writing by Ruth Kuttler. The web design was created to provide a harmonizing, branded and mobile friendly user experience.
Responsive Website Design
The website was developed and customized from a WordPress responsive theme. Some of the special features included:
- Stylized menu for desktop with alternate mobile menu for tablets and phones.
- WooCommerce storefront displaying featured products, product gallery, and call out boxes to special sections of the site from the home page and main shop page.
- Product details include large photos that open enlarged in a light-box, short and long product description, add on options that adjust price, product information and reviews, and a display of related products.
- Custom branded design integrating logo colors and graphics.
- Mobile friendly design for optimum display in all devices and screen resolutions.
- Mobile friendly form styling.
- Stylized toggles for faqs on pages and posts to minimize scrolling.
- Categorized photo gallery to showcase all salon services.
- Blog with paginated index page. Post details were written and formatted as landing pages with featured images, text content, a call to action elements, related posts and the ability to comment.
- A sharing tool was installed to allow for effective social media sharing from any page or post.
Home Page Revolution Slider
Mobile responsive Revolution Slider for home page created with a variety of slide formats for desktop, laptop, tablet and phones. Each slide styled with artwork, messages and buttons to engage target market in and promote click through actions to product pages.
Content Development
Content for this project consisted of:
- Professional written copy for pages, blog posts, social media profiles, social media posts,and fields and messaging for forms and autoresponders.
- Inquiry web forms with conditional logic stylized for desktop and mobile devices.
- Product template for displaying products in a consistent layout and design.
- Graphic design to prepare logo in a variety of styles and formats for website, mobile devices and social media profiles.
- Custom graphics designed for newsletter.
- Cover images designed for social media profiles.
Ongoing Marketing & SEO
Project includes ongoing marketing and SEO:
- Onsite and offsite keyword optimization with local tags in images and hashtags where appropriate.
- Page and post content included meta tags, cross linking and keyword rich permalinks.
- XML sitemap submitted to Google and Bing
- YouTube channel and video optimization.
- Sharing post content in project’s social media sites.
- Social bookmarking and link building.
- Google Analytics custom reports.
- Custom keyword tracking reports.
Website Hosting and Maintenance
- Hosting on fully managed Linux server with firewall protection and ongoing virus scanning via Sucuri monitoring and malware removal services.
- All updates for WordPress, theme and plugins performed.
- Site evaluation and troubleshooting for performance issues if identified.
- Content updates as needed.