Perhaps you know what you need and just need the right partner to take you where you want to go. Whether you do or don’t, the following FAQs may give you some ideas. They may help you to better understand important trends as well as marketing concepts and strategies to effectively compete in today’s complex and ever-changing internet.
Explore the FAQs below to learn what it takes to grow your local business in today’s internet.
If you’re choosing to create your own site or you’ve chosen a website development company because of price, be prepared for a great deal of stress and disappointing results. Even if you manage to get good rankings and traffic, keep in mind that traffic alone will not produce conversions to leads and customers.
Most web designers and developers are not strategists or creative thinkers. They do not write your copy, prepare branded artwork, produce video or even determine the structure and names of permalinks in your website menus. Most will ask you what you want and what you give them is what they use to produce your site. Unfortunately, if you are not a strategist and marketing pro, you probably have very little idea about how to create an effective website. When you don’t get what you want or your site doesn’t produce results, you will likely be on to the next web development company. This wastes your time, money and creates a great deal of stress.
When you choose a company that provides all services based on a unique marketing plan for you, your investment will pay for itself many times over in results. You will generate high quality leads, acquire new customers, retain existing customers, increase your brand and reputation and continue to grow through sustainable methods. This is precisely what you can expect when you choose WebPuzzleMaster services.
When Your Site is NOT Mobile Friendly…
All of your Traditional Advertising and Online Marketing from SEO to PPC and Social Media Will Be Less Effective. Clicks to your Website are Likely to Produce Clicks OFF your Website and on to a COMPETITOR’s Site that is MOBILE FRIENDLY.
There are many reasons to have a good quality responsive website design and to avoid mobile website usage. Mobile websites are an alternate version of your site that displays only for mobile users. They are designed with fast paced actions and limited content. The user must visit the main site to have access to the bulk of your information. If the content on the main site is not mobile friendly, more than 60% of visitors will leave your site.
Responsive website design on the other hand, is a single site that presents the user with an optimum display in whatever device they are using. There are options for the web developer to omit some content or have it display differently for mobile users. Besides having only one site to maintain and host, responsive design is the only type of mobile friendly website that is approved and indexed by Google. That means that all sites that are not mobile friendly will not come up in Google search results. It will also create a difficult user experience which will deter visitors.
WebPuzzleMaster was one of the first web companies to develop responsive websites – even before most other web design and development companies knew what it was. Over the past several years, we have refined our skills and knowledge, producing some of the best responsive websites.
Our knowledge of WordPress is also top rate – we prefer this content management platform because of its robust performance in Google and versatility in offering the best functionality for the lowest costs. Visit our portfolio to view some of our responsive web design projects.
Even if you have a “new” website, you may be surprised if an analysis of your site reveals major deficiencies that can not be fixed. There are many reasons why we often recommend a new site. An old or poorly constructed theme will limit functionality and how content can be displayed. Ongoing management may be much more difficult and expensive. The cost of updating some older software and correcting all the problems may not be cost effective.
It’s important to understand that an investment in a powerful internet presence, even if that means a new website at a much greater investment, is likely to return those dollars many times over and for years to come. You can hold on to old ways which don’t produce or take a plunge and do what you need to do to get you where you need to be.
We begin with a free marketing analysis. We never recommend anything that in our professional judgment, you don’t absolutely need. Just as one size rarely fits all, the best marketing approach for your local business may be considerably different than for another company. While you may need specific services to fill in the gaps, another business may need a comprehensive approach. Request a free consultation and analysis now!
All successful businesses know the value of a professional brand – one that becomes a household word associated with quality, integrity, trustworthiness and value related to their products and services.
Highly dependent on a professional and consistent presentation, your brand is how you become known and regarded in your marketplace. It begins with your vision and mission for serving your market and community though quality and trustworthy services.
At WebPuzzleMaster, our branding services are designed to create and strengthen your company’s brand for helping you to achieve sustainable business growth. From logo design to business mobile apps, responsive web design, brochures, signage, video, presentations and professional copywriting, WebPuzzleMaster”s one-stop strategies brand you as an expert in your industry and set you apart from your competition. We leave your ideal customer with an overwhelming feeling that you are his or her best choice.
According to Reuters Research, There are 4 Billion Daily Video Views on YouTube. Local businesses need to be part of that 4 BILLION DAILY VIDEO VIEWS in a powerful way.
Video Ranks Higher than All Other Content in Google Search Results
Video has great appeal for your local market who is searching keywords and keyword phrases for specific products and services that you provide. The video should closely match their search in getting them what they want or solving a problem they know they have. But video must be professional, engaging, informative and logical with en effective hook and call to action. That is where most video fall short.
Video Production and Marketing Can Boost Your Business in These Ways:
- Helps You to Build a Strong Company Brand
- Provides Credibility & Positions You as an Expert
- Builds Trusting Relationships that Grow Customers for Life
- Generate More Revenue from New and Repeat Customers
- Introduces New Products and Services
- Provides Powerful Sales and Marketing Training Tools
- Saves Money on Marketing, Advertising & Training
- Can Be Used to Generate Revenue from YouTube Advertising
Our Professional Video Production is Customized to Meet Your Needs and Budget
We can help with onsite video shoots when appropriate. Less expensive and highly effective strategies can be a combination of video clips recorded by you that we combine with other elements. Our scripting and consulting support helps you to produce on your own, quality video segments that save you a fortune on video production.
Based on a plan for meeting your goals, we begin each video project with a script and storyboard. Our services in scripting and combining the right elements through video editing assure that your message is professional, powerful and designed to hold the attention of your viewers.
From simple video ads to complex video training, we produce video in a variety of formats that might include clips from live recordings, recorded PowerPoint, screen recordings for demonstration, artwork, text messages, animation, sketch video or a combination. These may be produced with background music and/or professional narration voice over. Video intros for branding and outros with a call to action are essential. Animations, overlays and transitions between elements make the video more interesting to viewers.
Your knowledge of the internet and commitment to learning a few important things will determine your overall success online. We know that an educated client is much more apt to make the best marketing decisions. Putting your marketing in the hands of one or more companies that don’t have your best interests at heart, is a reason for massive failure online.
Through WebPuzzleMaster’s white papers, free reports, educational video, and blog, we help you acquire must know facts about mobile websites vs. responsive design, why design matters, how to use Google My Business, how to find and correct citation errors in local directories, Twitter marketing, effective use of hashtags and much more.
We make informative white papers, reports and eBooks available for you to download immediately for free. Some of these include:
- 7 Secrets to Local Business Mobile Marketing: How to Access and Convert A Dominant Market of Mobile Leads Right Now and for Years to Come!
- Google Lead Generation for Local Business: Leverage the Power of AdWords to Grow Your Local Business FAST
- How to Effectively Reach an Exploding Market of Local Customers through Google My Business
- SMS Marketing for Local Business
Local Business Owners Succeed When they Understand and Participate in their Marketing!
That doesn’t mean hours away from your business to work on your website – what it does mean is working collaboratively with professionals to assure that the right content is produced – content in the form of copy, images, video, and incentives that will attract the right market, set you apart from your competition, and make it immediately apparent that you are the best choice.
Your collaboration is key to converting quality leads into customers, getting existing customers to buy more, and getting leads and customers to spread the good word about you to all of their online connections.
Perhaps you’re a local business doing fairly well through the Internet and suddenly your Google rankings plummeted. Because of all the changes in Google, you are nowhere to be found in Google search results. Maybe you’re throwing away good money after bad on costly PPC to make up for the traffic you no longer get from organic search results. Your ROI is marginal at best.
Google is the biggest and most important search engine. Not only does the majority of your traffic come from Google, it may also affect your rankings in other search engines, local directories, local mobile apps and social media sites that are used by more than 250,000 local users per day. Google changes their algorithms frequently to give their users a more relevant experience based on important trends. This is why there is a great deal of weight given to a website’s speed and mobile friendliness. Google also values changes in content. If you don’t have a blog with current keyword optimized content on your own website, you are at a definite disadvantage. And if you’e not taking advantage of Google My Business and Google + Local, you’re missing out on some lucrative free opportunities for capturing more of your market online.
These are a few reasons why it is critical to work with a company who follows Google algorithms, makes needed changes to keep your site compliant and up to date, and integrates strategies and content to boost your organic rankings and promote conversions to local leads and customers.
Citation errors in your name, address, and phone number (NAP) found in local search engines, business directories and mobile apps are costing you leads, clients and profits!
Google penalizes you for inconsistencies in your contact information across the web. When you manually submit to local directories, you have no control over the display of your information and abbreviations that are often perceived as errors. The other problem with these local listings – used by over 250 million people daily for local searches, is that free manual submissions are limited to a single category and NAP basic information. If you are listed along with your competitors who have enhanced listings in multiple categories, you don’t stand a chance of getting the calls.
The first step is to do a free scan of your business and determine whether errors are present. Then contact us and we will show you how to effectively correct these errors. We will show you how to achieve a powerful presence across 50+ local search engines, directories and mobile apps where your market is looking for your services in your area.
Local business success demands a commitment to mobile marketing strategies. With the majority of people on their phones and using social media and YouTube for hours a day, to overlook this marketing trend is to leave leads on the table for your competition.
Local business mobile marketing success combines a good quality mobile responsive website with social media, video, SEO, PPC and followup via email and SMS text marketing.
We know that many local businesses have not seen tremendous results online. We also know that they are confused and frustrated with all of the changes in the internet and how to tap into an exploding market of mobile users. There is no doubt that the internet is far different today and continues to evolve. That is why it is essential to work with a company with the expertise and commitment to adapt to changing trends through strategies that will produce the best results at the lowest cost.
Effective Local Marketing for Your Online Success Includes:
- A powerful presence in multiple search engines with a keyword optimized website, blog, YouTube video, accurate and enhanced local business directory listings, Google, Yelp, and social media sites including Facebook and Twitter.
- An effective mobile friendly web presence optimized for conversions through responsive web design.
- A strategy to dominate Google with your information in multiple places on the first page of search results that are key for your local business.
- Positive reviews in Google Plus Local, Yelp, Facebook and on your website and reputation management when reviews are not as good.
- A strategic system of follow up through email marketing and SMS text marketing.
Achieving market domination is achieved by studying your top competitors and doing what they are doing only doing it better. Duplicating their important keywords and strategies can be very effective in driving traffic to you. This however does not mean that you will convert that traffic into leads and customers. Conversions occur when there is powerful, targeted and compelling content; accurate information in multiple search engines; being found in multiple places on the first page of Google search results; and having the right content in all the right places in a completely mobile friendly presence. Although this may seem overwhelming, the rewards are market domination, loyal customers for life, skyrocketing profits with a substantial ROI, and the freedom and time to enjoy your life.
We help our clients to think outside the box, become recognized as a leader in their industry, increase their value to customers, and expand their market share. In the process, this can result in a strong brand and market domination.
PPC can be the FASTEST way to generate new high quality leads for local business. Google AdWords and Facebook PPC can be highly effective lead generation strategies but only with the proper knowledge and preparation. Business owners can rapidly blow through a PPC budget and get no return on investment when they use the wrong keywords, the wrong ads and poor quality landing pages.
We show local businesses who have blown through a Google AdWords budget without any ROI, how to get leads at the lowest costs and with a very high return on investment. PPC works well when it solves the 3 biggest Google AdWords mistakes – something that most PPC managers don’t do. And we don’t recommend AdWords for every type of business. We know that Google AdWords are best for businesses where the value of each customer is high – this includes attorneys, chiropractors, plastic surgeons, dentists, realtors, home improvement contractors, mortgage lenders and others. However, YouTube advertising provides low cost PPC strategies for local businesses where the value of a lead is much less.
The important concept to understand about PPC is that is it based on search marketing. Unlike interruption forms of advertising, search marketing is likely to produce a buyer. Even if a click costs $20-$50, that lead could mean thousands of dollars. You pay only when there is a click and with our mobile friendly high converting landing pages combined with our quality ads and proper campaign set up and management, you can expect your phone to start ringing right away!
We stretch your advertising budget and bring you more quality leads through Ad Remarketing – a low cost ad strategy where code added to landing pages follows the visitor who clicked on an ad or a web page. This makes PPC results even better and more affordable.
You’re website is just like an important piece of real estate for your business. It is an asset that generates leads and customers, and can cost you dearly if it is hacked, spammed, blacklisted or is slow to load.
Most shared hosting companies will take a site offline if it is hacked. It is then your responsibility to pay a web developer to clean the code or replace it with a clean copy. But it is also likely that Google has blacklisted it, marking it as a hacked site in search results. And you want to avoid putting a clean copy back online without correcting the vulnerabilities that led to hacking in the first place. This means working with a developer who knows what to do and will take the appropriate measures to prevent reinfection and other problems.
Hosting companies are not responsible for your updates and will not provide you with support for troubleshooting performance issues like site speed, display problems, blacklisting, and malware removal. This is why you might consider paying a little more money to host with a company that will safeguard your site from all of these issues.
WebPuzzleMaster’s dedicated server offers many advantages and is available for projects that we develop. We host and maintain web projects on our dedicated and fully managed Linux server. Our hosting services include:
- Automatic daily, weekly and monthly backups.
- Monitoring sites for malware, spamming, and blacklisting.
- 24/7 server support for hosting issues and virus safeguards via Sucuri scanning and support.
- Software updates for WordPress, plugins and themes. (additional fees apply)
- Full malware management including detection and removal of blacklisting. (additional fees apply)
Besides our basic hosting services, we offer all-inclusive website management programs that include:
- All basic hosting, updates, malware support (described above).
- Troubleshooting for website performance and design issues.
- Extra safeguards to prevent spamming and diverting your traffic.
- Updating and adding content.
WebPuzzleMaster’s one-stop approach is based on current trends and proven practices. By providing all services needed for local business success, we solve the problems of disconnected services from multiple companies that produce a highly ineffective and fragmented marketing result.
We analyze your business needs, goals and budget and provide you with a free competitor analysis. This allows us to identify strategies to outperform your competition and help you to capture much more of your market share.
Our lead generation and sales conversion strategies aligned with mobile marketing concepts, social media, video, SEO, Google My Business, and Google + Local are designed for customer acquisition, customer retention, strengthening your brand and reputation and helping you to achieve a substantial ROI with sustainable business growth.
Contact us for a free consultation and let us show you how to take your local business to a whole new level of profitability.