Instant Search Engine Traffic through Profitable
Pay-per-Click Advertising
We provide Comprehensive Pay Per Click (PPC) Campaign Management that saves you both time and money while ensuring a High Return on Investment (ROI). This is accomplished through the design and implementation of a PPC campaign using the Google AdWords program.
PPC Strategy Development
We analyze keywords, placement, costs and ad copy associated with your site to design an ad campaign we believe will achieve the maximum performance for your given ad budget. Our keyword strategy is based on your target market, prospect profile, website landing pages and competition. We develop and document recommendations that are directed towards increasing the quality and quantity of traffic and converting visitors into qualified leads and customers.
PPC Implementation
We develop a list of prime keywords and phrases to create ad copy specifically designed to appeal to your target market. This copy is customized for each keyword as needed and links are added to deliver the prospect to the location on your site most relevant to their search (deep links). We submit your keywords to the PPC venue and develop bid strategies to achieve the best possible performance within the limits of your monthly ad budget. Tracking codes and an ad tracking capability will also be implemented to allow us to monitor the performance of your keywords with various search engines.
PPC Campaign Management
We monitor and manage your PPC campaigns. Performance of keywords and ad copy are continually analyzed and measured against placement costs. Whenever appropriate, we adjust keywords, bids, ad copy and venues to achieve the highest possible ROI and to maintain the ad spending with your budget. We provide monthly reports and analysis so that you are kept informed about how your campaign is performing. Our experienced team understands the subtleties of achieving results in each major PPC venue. By tapping into our expertise, you can be certain that your ad campaign will achieve the best possible results.
Features of our PPC management service:
- In-depth keyword research and analysis.
- Strategic bidding i.e. bidding according to competition and position of the keyword.
- Finding more related keywords that people are searching thru keyword research tools like wordtracker.com and keywordiscovery.com and updating your existing campaigns.
- Adding a landing page for tracking and improving conversions.
- Writing professional ad copies to get better click through that will result in lower CPC.
- Split testing to determine which ad copy is better performing.
- Monitoring and adjusting your ads campaigns on daily basis.
- Sending weekly reports
Timeline:
- Initial keywords and ad copy – 2 weeks
- Landing pages (if included) – 2-4 weeks
- Implementation – 3 days
- Adjusting bidding strategy – ongoing with initial phase 2-3 months
PPC Fees:
- Strategy development, campaign implementation (one-time setup) for PPC Campaign (Based on complexity of project) – Request a Quote
- Ongoing management that includes active management of campaigns including ROI Tracking. Fees are 25% of your monthly ad spend with a minimum of $450.
After, first month our PPC management fee is as follows:
